{"id":29291,"date":"2021-07-14T18:18:01","date_gmt":"2021-07-14T16:18:01","guid":{"rendered":"https:\/\/ramonramon.org\/blog\/?p=29291"},"modified":"2021-07-14T18:18:04","modified_gmt":"2021-07-14T16:18:04","slug":"las-busquedas-nos-retratan-nos-definen-en-lo-que-somos-y-en-lo-que-queremos-ser","status":"publish","type":"post","link":"https:\/\/ramonramon.org\/blog\/2021\/07\/14\/las-busquedas-nos-retratan-nos-definen-en-lo-que-somos-y-en-lo-que-queremos-ser\/","title":{"rendered":"Las b\u00fasquedas nos retratan, nos definen en lo que somos y en lo que queremos ser."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El a\u00f1o 2020 en b\u00fasquedas por Google:<\/p>\n\n\n\n<div class=\"nv-iframe-embed\"><iframe title=\"Google \u2014 Year in Search 2020\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/rokGy0huYEA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Todos los a\u00f1os, desde hace algunos, <a href=\"https:\/\/trends.google.es\/trends\/yis\/2020\/ES\/\" data-type=\"URL\" data-id=\"https:\/\/trends.google.es\/trends\/yis\/2020\/ES\/\">Google publica un video resumen de las principales b\u00fasquedas que se hicieron por parte de los usuarios el a\u00f1o anterior<\/a>. Es un v\u00eddeo emotivo, que convierte el servicio que presta Google en una puerta abierta al conocimiento, o lo que es lo mismo, se traduce como <strong>la emoci\u00f3n de conocer, de vivir, de compartir.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00a1Esto es la superficie, pero el fondo es otro!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Detr\u00e1s de la sencilla p\u00e1gina de inicio de Google, blanca, pura, se encuentra <strong>el mayor entramado tecnol\u00f3gico que la historia de la humanidad ha conocido<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las b\u00fasquedas en Google son el instrumento perfecto del marketing. Ni en el mejor de sus sue\u00f1os, un experto en marketing pudo concebir una herramienta para conocer qu\u00e9 est\u00e1 pensando el potencial cliente, qu\u00e9 necesidades tiene, cu\u00e1les son sus inquietudes, preocupaciones y aspiraciones.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2021\/07\/google_datos.jpg\" alt=\"\" class=\"wp-image-29309\" width=\"446\" height=\"231\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Google lo logr\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las b\u00fasquedas nos retratan. Millones de b\u00fasquedas retratan a un pa\u00eds. Miles de b\u00fasquedas de una persona nos definen en lo que somos y en lo que queremos ser.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese es el negocio de Google. Sus datos, nuestros datos, los datos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cuanto mejor definamos a la audiencia, m\u00e1s eficaz ser\u00e1n las acciones publicitarias para la venta de productos o ideas.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esa es la base de la <a href=\"https:\/\/ramonramon.org\/blog\/tag\/tecnopolitica\/\" data-type=\"URL\" data-id=\"https:\/\/ramonramon.org\/blog\/tag\/tecnopolitica\/\">tecnopol\u00edtica del siglo XXI<\/a>: <strong>los datos y la capacidad tecnol\u00f3gica de sacar conclusiones a partir de informaciones de muy diferente origen<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2021\/07\/VictoriaElectoral_con_Tecnopolitica2-1200x675.jpg\" alt=\"Tecnopolitia\" class=\"wp-image-29303\" width=\"388\" height=\"217\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2021\/07\/VictoriaElectoral_con_Tecnopolitica2-1200x675.jpg 1200w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2021\/07\/VictoriaElectoral_con_Tecnopolitica2-850x478.jpg 850w\" sizes=\"(max-width: 388px) 100vw, 388px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que vale para el marketing, vale para la pol\u00edtica. Llevamos d\u00e9cadas aplicando t\u00e9cnicas de marketing a la pol\u00edtica. A la transmisi\u00f3n de ideas, a la persuasi\u00f3n pol\u00edtica. Incluso, a la manipulaci\u00f3n, ese territorio de la comunicaci\u00f3n pol\u00edtica que representa <a href=\"https:\/\/ramonramon.org\/blog\/2019\/10\/04\/evolucion-o-ruptura-en-la-comunicacion-politica\/\" data-type=\"URL\" data-id=\"https:\/\/ramonramon.org\/blog\/2019\/10\/04\/evolucion-o-ruptura-en-la-comunicacion-politica\/\">la ruptura de un principio \u00e9tico<\/a>: la libertad de pensamiento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En mis \u00faltimas conferencias y talleres he compartido con ustedes que, con m\u00e9todo, podemos hacer una tecnopol\u00edtica eficaz, que nos permita, sobre todo, <strong>conectar y movilizar<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El a\u00f1o 2020 en b\u00fasquedas por Google: Todos los a\u00f1os, desde hace algunos, Google publica un video resumen de las principales b\u00fasquedas que se hicieron por parte de los usuarios el a\u00f1o anterior. Es un v\u00eddeo emotivo, que convierte el servicio que presta Google en una puerta abierta al conocimiento, o lo que es lo&hellip;&nbsp;<a href=\"https:\/\/ramonramon.org\/blog\/2021\/07\/14\/las-busquedas-nos-retratan-nos-definen-en-lo-que-somos-y-en-lo-que-queremos-ser\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Las b\u00fasquedas nos retratan, nos definen en lo que somos y en lo que queremos ser.<\/span><\/a><\/p>\n","protected":false},"author":2070,"featured_media":29309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2008],"tags":[2844,1947],"class_list":["post-29291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-busquedas","tag-tecnopolitica"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"El a\u00f1o 2020 en b\u00fasquedas por Google: https:\/\/youtu.be\/rokGy0huYEA Todos los a\u00f1os, desde hace algunos, Google publica un video resumen de las principales b\u00fa...\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Ram\u00f3n Ram\u00f3n\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/ramonramon.org\/blog\/2021\/07\/14\/las-busquedas-nos-retratan-nos-definen-en-lo-que-somos-y-en-lo-que-queremos-ser\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\n\t\t<!-- Google tag (gtag.js) -->\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-5BVWGR1LLZ\"><\/script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-5BVWGR1LLZ');\n<\/script>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ram\u00f3n Ram\u00f3n - Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta 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