{"id":27673,"date":"2020-05-11T18:00:00","date_gmt":"2020-05-11T16:00:00","guid":{"rendered":"https:\/\/www.ramonramon.org\/blog\/?p=27673"},"modified":"2020-05-11T18:06:08","modified_gmt":"2020-05-11T16:06:08","slug":"para-mejorar-tu-presencia-online","status":"publish","type":"post","link":"https:\/\/ramonramon.org\/blog\/2020\/05\/11\/para-mejorar-tu-presencia-online\/","title":{"rendered":"Para mejorar tu presencia online (redes sociales y web), mide y genera contenido en el momento correcto"},"content":{"rendered":"\n<h4 id=\"wp-block-themeisle-blocks-advanced-heading-f277e19c\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-f277e19c\">Si no medimos, no sabremos si estamos haci\u00e9ndolo bien o no. Si no usamos m\u00e9tricas o KPI, no sabremos si estamos mejorando o empeorando en nuestra presencia digital; no lo dudes: MIDE.<\/h4>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/Blog-anal%C3%ADtica.png\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Lo que suele ocurrirnos cuando somos conscientes de la necesidad de mejorar nuestra comunicaci\u00f3n digital es siempre lo mismo, b\u00fasquedas infinitas en Google, miles de tutoriales, herramientas, plataformas,&#8230;. horas y horas leyendo, configurando, probando y&#8230;.. cuando te das cuenta, han pasado a\u00f1os.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yo siempre aconsejo lo mismo, <strong>dec\u00eddete por unas m\u00e9tricas<\/strong>, las que te gusten o parezcan m\u00e1s serias, las que mejor te acomode o las que te resulten m\u00e1s sencillas. Pero deja de investigar y probar todas las aplicaciones existentes, usa una y a partir de ah\u00ed, <strong>comienza a medir<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante todos estos a\u00f1os he probado infinidad de herramientas, m\u00e1s todas las que manejan los de mi equipo -que ni siquiera soy capaz de enumerar-.  Y al final, mi consejo es simple, opta por aquella que te resulte m\u00e1s sencilla de usar y que te proporcione m\u00e9tricas simples de entender y seguir.  Si adem\u00e1s, es gratis, pues \u00bfqu\u00e9 contarte? Y yo lo tengo muy claro, yo me decanto por <a href=\"http:\/\/mtr.cool\/wxptlx\" class=\"rank-math-link\"><strong>Metricool, sencilla, completa y gratis<\/strong><\/a> <em>(es un servicio Freemium, es decir, que tiene funcionalidades gratuitas y otras de pago)<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/mtr.cool\/wxptlx\" class=\"rank-math-link\">Metricool<\/a> me resulta muy sencilla de usar. Te permite ver el crecimiento de tu p\u00e1gina web o blog (vengo us\u00e1ndola desde hace bastante tiempo). Presenta un completo tablero de anal\u00edtica web (crecimiento, entradas m\u00e1s visitas, fuentes de tr\u00e1fico,..), muy sencillo de entender y por supuesto, como toda la herramienta, en castellano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E igualmente te proporciona m\u00e9tricas de tus principales redes sociales (Twitter y Facebook): post o tuits con m\u00e1s interacciones, crecimiento de tu Comunidad (mostr\u00e1ndote a qu\u00e9 usuarios pierdas y\/o ganes), origen de la misma (sexo, edades,&#8230;)<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-large is-style-default\"><img decoding=\"async\" width=\"1469\" height=\"820\" src=\"https:\/\/i1.wp.com\/www.ramonramon.org\/blog\/wp-content\/uploads\/seguidores_fb-1.png?fit=750%2C422&amp;ssl=1\" alt=\"\" class=\"wp-image-27676\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/seguidores_fb-1.png 1469w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/seguidores_fb-1-250x141.png 250w\" sizes=\"(max-width: 1469px) 100vw, 1469px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Qu\u00e9 contenidos est\u00e1n generando mayor interacci\u00f3n, engagement,&#8230;.Y por si fuera poco, puedes compararte con 100 de tus competidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes evaluar tus campa\u00f1as en Facebook Ads y Google Ads, generar completos informes (insisto, porque al menos para m\u00ed es la clave: <strong>muy sencillos de entender y en castellano<\/strong>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otra cosa que me gusta mucho es que todos los meses recibo en mi email un resumen cuantitativo de mi blog, Twitter y Facebook que me permite ir valorando como de bien o mal lo estoy haciendo, sin ni siquiera tener que entrar a la herramienta.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/metricool.com\/wp-content\/uploads\/analiticas-web-1024x576.jpg\" alt=\"Mejorar presencia digital\" width=\"400\" height=\"225\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Y a\u00fan queda un todav\u00eda m\u00e1s, tienen la app por si quieres tener todas las m\u00e9tricas desde tu m\u00f3vil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s tiene un mont\u00f3n de funcionalidades extras muy interesantes:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tiempo Real:  <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Puedes ver desde d\u00f3nde te llegan las visitas a tu blog, ubicaci\u00f3n y a qu\u00e9 p\u00e1gina<\/li><li>Gesti\u00f3n de la Comunidad Twitter<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.ramonramon.org\/blog\/wp-content\/uploads\/metricool-tiempo-real-1.png?fit=750%2C422&amp;ssl=1\" alt=\"Mejorar presencia digital\" class=\"wp-image-27691\" width=\"567\" height=\"637\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/metricool-tiempo-real-1.png 1920w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/metricool-tiempo-real-1-126x141.png 126w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/metricool-tiempo-real-1-1367x1536.png 1367w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/metricool-tiempo-real-1-1823x2048.png 1823w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Funcionalidades tan interesantes como poder ver qui\u00e9nes son tus seguidores con m\u00e1s seguidores, con m\u00e1s interacciones, &#8230; pero tambi\u00e9n de d\u00f3nde est\u00e1n llegando las visitas a tu web me parecen dos de las funcionalidades m\u00e1s interesantes de Metricool.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Atender los mensajes directos de todas tus redes y moderaci\u00f3n de los mismos desde un \u00fanico panel.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Planificaci\u00f3n:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con este apartado no solo puedes programar tus contenidos a futuro, sino que adem\u00e1s, puedes conocer cu\u00e1les son las horas donde tendr\u00e1s mas seguidores en tus redes sociales (Facebook, Twitter e Instagram). Obvio, puede ser la diferencia entre que tu mensaje llega a cuantas m\u00e1s personas quieras y que se pierda en el Universo de Internet. Y c\u00f3mo no, puedes tambi\u00e9n conocer los de la competencia \ud83d\ude09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Anuncios:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En este nuevo y \u00faltimo apartado puedes programar tus campa\u00f1as en Facebook y Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si todo esto no te convenciera, creo que hay dos palabras que seguro lo lograr\u00e1n: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GRATIS<\/strong>, o sea, <a href=\"http:\/\/mtr.cool\/wxptlx\" class=\"rank-math-link\">Metricool<\/a> es un producto freemium, con servicios gratuitos (como todos los que te he descrito), sin tener que poner tarjetas de cr\u00e9ditos que luego se te olvidan quitar y te cobran, con muchas funcionalidades, pero si adem\u00e1s quieres m\u00e1s servicios y caracter\u00edsticas ampliadas, puedes optar por la versi\u00f3n PREMIUM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"http:\/\/mtr.cool\/wxptlx\" class=\"rank-math-link\">VERSION PREMIUM 15 D\u00cdAS GRATIS<\/a><\/strong>, para si te decides a usar sus funcionalidades premium puedas tener todas las funcionalidades sin pagar nada durante los primeros quince d\u00edas usando mi <strong>c\u00f3digo: RAMONRAMON<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo que suele ocurrirnos cuando somos conscientes de la necesidad de mejorar nuestra comunicaci\u00f3n digital es siempre lo mismo, b\u00fasquedas infinitas en Google, miles de tutoriales, herramientas, plataformas,&#8230;. horas y horas leyendo, configurando, probando y&#8230;.. cuando te das cuenta, han pasado a\u00f1os. Yo siempre aconsejo lo mismo, dec\u00eddete por unas m\u00e9tricas, las que te gusten&hellip;&nbsp;<a href=\"https:\/\/ramonramon.org\/blog\/2020\/05\/11\/para-mejorar-tu-presencia-online\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Para mejorar tu presencia online (redes sociales y web), mide y genera contenido en el momento correcto<\/span><\/a><\/p>\n","protected":false},"author":2070,"featured_media":27693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2008,24],"tags":[2810],"class_list":["post-27673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","category-redes-sociales","tag-metricas"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Si no medimos, no sabremos si estamos haci\u00e9ndolo bien o no. 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