{"id":27471,"date":"2020-04-18T17:00:00","date_gmt":"2020-04-18T15:00:00","guid":{"rendered":"https:\/\/www.ramonramon.org\/blog\/?p=27471"},"modified":"2020-04-17T22:53:14","modified_gmt":"2020-04-17T20:53:14","slug":"la-publicidad-hecha-poesia","status":"publish","type":"post","link":"https:\/\/ramonramon.org\/blog\/2020\/04\/18\/la-publicidad-hecha-poesia\/","title":{"rendered":"La publicidad hecha poes\u00eda"},"content":{"rendered":"\n<h5 id=\"wp-block-themeisle-blocks-advanced-heading-699542e2\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-699542e2\">Cuando la combinaci\u00f3n perfecta nos deja sin palabras, y solo puedes sentir y emocionarte.<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Dicen que una imagen vale m\u00e1s que mil palabras, pero cuando te encuentras con la combinaci\u00f3n perfecta, lo que ocurre es que te quedas sin palabras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fasica, voz, im\u00e1genes y una letra espectacular que recogen toda la emoci\u00f3n de los d\u00edas que vivimos, y de repente se convierte todo en magia y sentimientos a flor de piel:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-text-align-center is-layout-flow wp-block-quote-is-layout-flow\"><p>Dicen que al mal tiempo buena cara.<\/p><p>Que has salido de peores.<\/p><p>Pero el dinero es cobarde.<\/p><p>Y contagia sus temores.<\/p><p>El dinero no es dinero.<\/p><p>El dinero es el esfuerzo<\/p><p>Lo dif\u00edcil que es ganarlo.<\/p><p>Y lo sencillo que es perderlo.<\/p><p>Esto pasar\u00e1 seguro.<\/p><p>Este no es nuestro destino.<\/p><p>Lo importante aqu\u00ed es que nadie.<\/p><p>Se quede por el camino.<\/p><p>Volver\u00e1n esos momentos.<\/p><p>De las cosas cotidianas.<\/p><p>Una cena con amigos.<\/p><p>Un beso cada ma\u00f1ana.<\/p><p>De gastarlo en cosas simples.<\/p><p>Que hoy parecen muy complejas.<\/p><p>Cumplea\u00f1os infantiles.<\/p><p>Sonrisas de oreja a oreja.<\/p><p>Vacaciones en la playa.<\/p><p>con&nbsp;verbenas en las plazas.<\/p><p>Y brindar por esos d\u00edas que<\/p><p>Nos quedamos en casa.<\/p><cite>Si quieres conocer m\u00e1s sobre la letra, el anuncio y sus creadores, puedes hacerlo directamente en la <a href=\"https:\/\/blog.bankinter.com\/economia\/-\/noticia\/2020\/4\/12\/musica-anuncio-bankinter-2020-cancion-cantante-letra\">fuente original<\/a><\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"nv-iframe-embed\"><iframe title=\"[ANUNCIO 2020] Bankinter. El banco que ve el dinero como lo ves t\u00fa.\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/fBXWTXHmWnk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00eda hablar de todos los malos intentos, en este y al otro lado del Atl\u00e1ntico, de videos promocionales que intentan conectar, otros que intentar concienciarnos y otros muchos que de forma rid\u00edcula quieren apropiarse de nuestro momento, pero las emociones est\u00e1n a flor de piel y como bien recogen muchos medios:<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.reasonwhy.es\/actualidad\/anuncio-bankinter-coronavirus-dinero-como-ves-tu\">Bankinter da una lecci\u00f3n magistral de publicidad en tiempos de Coronavirus<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.lavozdegalicia.es\/noticia\/yes\/2020\/04\/15\/enganchados-anuncio\/00031586939639890170341.htm\">\u00bfPor qu\u00e9 estamos enganchados a este anuncio?<\/a><\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00fan te alegras m\u00e1s cuando descubres que es una agencia nueva, que no se trata de tama\u00f1o, sino de talento y a raudales, el de <strong>Mar\u00eda L\u00f3pez-Chicheri, Roberto Lara y Leandro Raposo<\/strong>, que hace pocos meses crearon la agencia <strong>Sioux Cyranos<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Porque como recogen <a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2020\/04\/14\/fortunas\/1586893646_744377.html\">en el art\u00edculo de 5D\u00edas<\/a> las claves son la empat\u00eda, el sentido com\u00fan, el \u00abhacer o callar\u00bb y la apuesta por la buena comunicaci\u00f3n, la que aporta, la que sirve para llegar al coraz\u00f3n. Y yo a\u00f1adir\u00eda una frase de un buen amigo: \u00abla comunicaci\u00f3n es cara, y la que es barata, sale siempre cara\u00bb, para quien no la entienda, solo hay que ver el ejemplo en muchos spots de muy poca calidad, que no presupuesto, que intentan apostar por f\u00f3rmulas muy repetidas que nada aportan en estos momentos.  Necesitamos coraz\u00f3n, emoci\u00f3n y sobre todo creatividad, no burdas copias y f\u00f3rmulas manidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres escuchar la canci\u00f3n original, en la voz de <a href=\"https:\/\/www.elconfidencial.com\/cultura\/2020-04-11\/anuncio-bankinter-cancion_2543219\/\">su autora, ELE<\/a>, lo <a href=\"https:\/\/open.spotify.com\/playlist\/29XtqY1bWbELS2NfUO6u9W\">puedes hacer en spotify<\/a><\/p>\n\n\n\n<center><figure><iframe src=\"https:\/\/open.spotify.com\/embed\/playlist\/29XtqY1bWbELS2NfUO6u9W\" width=\"390\" height=\"90\"><\/iframe><\/figure><\/center>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gracias Bankinter de todo coraz\u00f3n, por emocionarnos, por darnos motivos para aguantar, para seguir creyendo que pronto saldremos y lo haremos fuerte, con mucho amor y apoyo de todas las personas.<\/p>\n\n\n\n<h5 id=\"wp-block-themeisle-blocks-advanced-heading-e2a83b05\" class=\"wp-block-themeisle-blocks-advanced-heading wp-block-themeisle-blocks-advanced-heading-e2a83b05\">Gracias por mostrarnos que la comunicaci\u00f3n trata de conexi\u00f3n emocional y de esta saldremos todas juntas.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Gracias Bankinter de todo coraz\u00f3n, por emocionarnos, por darnos motivos para aguantar, para seguir creyendo que pronto saldremos y lo haremos fuerte, con mucho amor y apoyo de todas las personas.  Gracias por mostrarnos que la comunicaci\u00f3n trata de conexi\u00f3n emocional y de esta saldremos todas juntas.<\/p>\n","protected":false},"author":2070,"featured_media":27476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2008],"tags":[1093],"class_list":["post-27471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacion","tag-comunicacion"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Gracias Bankinter de todo coraz\u00f3n, por emocionarnos, por darnos motivos para aguantar, para seguir creyendo que pronto saldremos y lo haremos fuerte, con m...\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Ram\u00f3n Ram\u00f3n\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/ramonramon.org\/blog\/2020\/04\/18\/la-publicidad-hecha-poesia\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\n\t\t<!-- Google tag (gtag.js) -->\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-5BVWGR1LLZ\"><\/script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-5BVWGR1LLZ');\n<\/script>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ram\u00f3n Ram\u00f3n - 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