{"id":24080,"date":"2018-11-05T18:27:40","date_gmt":"2018-11-05T17:27:40","guid":{"rendered":"https:\/\/www.ramonramon.org\/blog\/?p=24080"},"modified":"2026-09-23T22:07:35","modified_gmt":"2026-09-23T20:07:35","slug":"redes-sociales-en-numeros-que-tanta-gente-en-el-mundo-las-usa","status":"publish","type":"post","link":"https:\/\/ramonramon.org\/blog\/2018\/11\/05\/redes-sociales-en-numeros-que-tanta-gente-en-el-mundo-las-usa\/","title":{"rendered":"Redes sociales en n\u00fameros (infograf\u00eda): \u00bfcu\u00e1ntas personas en el mundo las usamos?"},"content":{"rendered":"<h5 align=\"justify\">Si, ya s\u00e9 que usas Internet y las <a href=\"https:\/\/ramonramon.org\/blog\/category\/redes-sociales\/\">Redes Sociales<\/a>, pero&#8230; \u00bfsabes cu\u00e1ntas m\u00e1s personas lo hacen?<\/h5>\n<h6 align=\"justify\"><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\">El <\/span><\/span><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\">fen\u00f3meno de las redes sociales<\/span><\/span><span style=\"font-family: Times New Roman, serif;\"><span style=\"font-size: medium;\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span> es mundialmente reconocido: en este momento much\u00edsima gente usa Whatsapp, tiene un perfil de Facebook, usa Youtube para ver alg\u00fan video o ingresa en Twitter a leer las noticias y el acontecer de lo que ocurre en la <a href=\"https:\/\/ramonramon.org\/blog\/?s=Sociedad-REd\">Sociedad-Red<\/a>. De una u otra manera <a href=\"https:\/\/ramonramon.org\/blog\/2012\/09\/03\/el-poder-de-la-ciudadania-digital-o-de-la-e-masa\/\">las masas est\u00e1n conectadas a las redes<\/a>. Pero, \u00bfqu\u00e9 tan grandes son estas redes sociales?<\/span><\/span><\/h6>\n<h6 align=\"justify\"><a href=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/infograf-internet-1.webp\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/infograf-internet-1.webp\" alt=\"\" class=\"wp-image-24124 aligncenter\" width=\"808\" height=\"603\" \/><\/a><\/h6>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span>Para poder comprender un poco las estad\u00edsticas de las redes sociales, es necesario hablar del uso de Internet en general a nivel mundial. Actualmente, <strong>m\u00e1s de 4.021 millones de personas<\/strong> tienen alguna forma de acceso a Internet, cifra que corresponde al <strong>53% de la poblaci\u00f3n total<\/strong><span><\/span> del planeta. Dentro de porcentaje de personas que usa Internet, <strong>3.196 millones usan alguna red social<\/strong>. Estamos hablando que casi la mitad de la poblaci\u00f3n mundial tiene una cuenta o usa alguna red social, as\u00ed que la popularidad de \u00e9stas no es discutible.<\/p>\n<h4 align=\"center\"><strong>Las redes sociales en n\u00fameros<\/strong><\/h4>\n<ul>\n<li align=\"center\" style=\"text-align: left;\"><strong style=\"font-size: 23px;\"><span><\/span><span><\/span><a href=\"https:\/\/www.facebook.com\/ramonramon\"><span><\/span><span><\/span><span><\/span>Facebook<\/a><\/strong><\/li>\n<\/ul>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span>Comencemos con Facebook, el gigante azul. Esta red social cuenta con m\u00e1s de 2.196 millones de usuarios activos cada mes, eso la posiciona como la red social m\u00e1s popular de todo el mundo. Facebook Messenger tambi\u00e9n se encuentra entre las aplicaciones m\u00e1s populares, con un total de 1300 millones de usuarios mensuales, lo que la deja en el cuarto lugar a nivel mundial.<\/p>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span>Con esa cantidad de usuarios, no es de extra\u00f1arse que cada 1 minuto en Facebook se suban m\u00e1s de 510.000 comentarios, se actualicen m\u00e1s de 293.000 estados y se suban m\u00e1s de 136.000 fotos.<\/p>\n<ul>\n<li>\n<h5 align=\"justify\"><strong><span><\/span><span><\/span><span><\/span><span><\/span><a href=\"https:\/\/www.youtube.com\/user\/ramonramonsa?sub_confirmation=1\"><span><\/span><span><\/span><span><\/span>Youtube<\/a><\/strong><\/h5>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span>Este sitio web de streaming de video cuenta con la enorme cifra de m\u00e1s de 1.500 millones de usuarios activos mensualmente. Sumado a esto, diariamente se ven m\u00e1s de mil millones de horas de video de Youtube, se suben 300 horas de video cada minuto y es considerada una de las aplicaciones m\u00e1s usadas por adolescentes.<\/p>\n<ul>\n<li>\n<h5 align=\"justify\"><strong><span><\/span><span><\/span><span><\/span><span><\/span><a href=\"https:\/\/www.linkedin.com\/in\/ramonramon\"><span><\/span><span><\/span><span><\/span>Whatsapp<\/a><\/strong><\/h5>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span>Whatsapp se encuentra de tercero en esta lista, pero de primero en su categor\u00eda, es la aplicaci\u00f3n de mensajer\u00eda instant\u00e1nea m\u00e1s usada a nivel mundial, con m\u00e1s de 1300 millones de usuarios activos mensualmente. Debido a esta cantidad de usuarios, se env\u00edan m\u00e1s de 65 mil millones de mensajes diariamente. Los Estados de Whatsapp son usados por m\u00e1s de 450 millones de personas diariamente, eso es m\u00e1s que todas las personas que viven actualmente en Suram\u00e9rica.<\/p>\n<ul>\n<li>\n<h5 align=\"justify\"><strong><span><\/span><span><\/span><span><\/span><span><\/span><a href=\"https:\/\/www.instagram.com\/ramonramonsa\/\"><span><\/span><span><\/span><span><\/span>Instagram<\/a><\/strong><\/h5>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span>Justo por debajo de Whatsapp, nos encontramos con Instagram, una red social y aplicaci\u00f3n m\u00f3vil destinada principalmente a compartir fotos y micros de video. Esta red social se encuentra en el tope de las m\u00e1s usadas, con m\u00e1s de 1.000 millones de usuarios, casi toda la poblaci\u00f3n del continente americano junta. Las historias de Instagram son vistas por m\u00e1s de 400 millones de personas diariamente.<\/p>\n<ul>\n<li>\n<h5 align=\"justify\"><strong><span><\/span><span><\/span><span><\/span><span><\/span><a href=\"https:\/\/twitter.com\/ramonramon\"><span><\/span><span><\/span><span><\/span>Twitter<\/a><\/strong><\/h5>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span>Twitter no se encuentra tan alta en la lista, pero su cantidad de usuarios activos no es peque\u00f1a. Esta red social destinada al microblogging cuenta con m\u00e1s de 336 millones de personas que la utilizan mensualmente, entre los cuales 157 millones lo usan todos los d\u00edas. El 92% de los l\u00edderes mundiales usan Twitter, as\u00ed como tambi\u00e9n se encuentran verificadas m\u00e1s de 300.000 cuentas.<\/p>\n<p style=\"text-align: left;\" align=\"justify\"><span><\/span><span><\/span><span><\/span><span><\/span>Con tantos n\u00fameros, no podemos negar que las redes sociales son el futuro en muchos aspectos, y estar conectado a Internet se volver\u00e1 imprescindible en alg\u00fan punto no muy lejano.<\/p>\n<p style=\"text-align: right;\" align=\"justify\"><span><\/span><span><\/span><span><\/span>\u00bfYa tienes tu cuenta de Facebook o tu canal de Youtube?<\/p>\n<h3>Actualizaci\u00f3n (2026)<\/h3>\n<p align=\"justify\">Los datos originales de este art\u00edculo son de 2012 y han quedado, como es l\u00f3gico, muy desfasados. Seg\u00fan el informe Digital 2026 de DataReportal y We Are Social (abril de 2026), el panorama actual es este: 5.790 millones de identidades de usuario en redes sociales en todo el mundo, m\u00e1s de dos de cada tres personas del planeta, con un crecimiento interanual de 294 millones de nuevos usuarios (5,4%). El 94,7% de quienes usan internet est\u00e1n tambi\u00e9n en alguna red social.<\/p>\n<p align=\"justify\">Por plataforma, seg\u00fan alcance publicitario, YouTube lidera con 2.650 millones de usuarios, seguida de Facebook (2.390 millones), TikTok (2.210 millones), Instagram (1.990 millones) y LinkedIn (1.430 millones). El usuario medio utiliza 6,5 plataformas distintas al mes y dedica m\u00e1s de 18 horas y media a la semana a las redes sociales.<\/p>\n<p align=\"justify\">M\u00e1s all\u00e1 de la cifra concreta, lo relevante para la comunicaci\u00f3n pol\u00edtica e institucional es lo mismo que en 2012, pero a otra escala: ya no se puede pensar una estrategia sin redes sociales, y cada vez menos se puede pensar una sola red como suficiente. Si te interesa c\u00f3mo se traduce esto en t\u00e1ctica de campa\u00f1a, puedes ver <a href=\"https:\/\/ramonramon.org\/blog\/2026\/02\/16\/estrategia-digital-campanas-politicas-casos-exito\/\">Estrategia digital en campa\u00f1as pol\u00edticas: casos de \u00e9xito<\/a> y <a href=\"https:\/\/ramonramon.org\/blog\/2026\/04\/13\/viralidad-en-la-comunicacion-politica-como-ganar-visibilidad-sin-perder-votos\/\">Viralidad en la comunicaci\u00f3n pol\u00edtica: c\u00f3mo ganar visibilidad sin perder votos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si, ya s\u00e9 que usas Internet y las Redes Sociales, pero&#8230; \u00bfsabes cu\u00e1ntas m\u00e1s personas lo hacen? El fen\u00f3meno de las redes sociales es mundialmente reconocido: en este momento much\u00edsima gente usa Whatsapp, tiene un perfil de Facebook, usa Youtube para ver alg\u00fan video o ingresa en Twitter a leer las noticias y el acontecer&hellip;&nbsp;<a href=\"https:\/\/ramonramon.org\/blog\/2018\/11\/05\/redes-sociales-en-numeros-que-tanta-gente-en-el-mundo-las-usa\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Redes sociales en n\u00fameros (infograf\u00eda): \u00bfcu\u00e1ntas personas en el mundo las usamos?<\/span><\/a><\/p>\n","protected":false},"author":2070,"featured_media":24125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[24],"tags":[2001],"class_list":["post-24080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-redes-sociales"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Si, ya s\u00e9 que usas Internet y las Redes Sociales, pero... \u00bfsabes cu\u00e1ntas m\u00e1s personas lo hacen? 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