{"id":22539,"date":"2017-12-28T19:42:51","date_gmt":"2017-12-29T01:42:51","guid":{"rendered":"https:\/\/www.ramonramon.org\/blog\/?p=22539"},"modified":"2018-06-02T12:01:36","modified_gmt":"2018-06-02T17:01:36","slug":"comunicacion-politica-y-posicionamiento-digital","status":"publish","type":"post","link":"https:\/\/ramonramon.org\/blog\/2017\/12\/28\/comunicacion-politica-y-posicionamiento-digital\/","title":{"rendered":"Comunicaci\u00f3n pol\u00edtica y posicionamiento digital"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Es com\u00fan observar, en tiempos de campa\u00f1as, un acelerado ritmo en la comunicaci\u00f3n digital de candidatos y gobernantes que buscan el voto y la atenci\u00f3n de su electorado. En este sentido, abren desesperadamente canales de comunicaci\u00f3n (p\u00e1ginas web, redes sociales) que luego no pueden gestionar de la mejor manera y terminan abandonados.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos quieren, como por arte de magia, ser influenciadores en las redes, contar con millones de seguidores, ser populares y reconocidos de un d\u00eda a otro. Hoy, la publicidad que cada plataforma social ofrece, ayuda a que el camino sea un poco m\u00e1s r\u00e1pido. No obstante, existen otras estrategias interesantes que nos permiten fortalecer nuestra reputaci\u00f3n y nuestro posicionamiento en el mundo digital. Es necesario aclarar que las siguientes recomendaciones requieren de <strong>constancia, investigaci\u00f3n y, principalmente, dedicaci\u00f3n<\/strong>.<\/span><\/p>\n<p><b>P\u00e1gina web<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Es el punto principal si hablamos de SEO y posicionamiento. El 95% de las b\u00fasquedas en internet se dan a trav\u00e9s de Google. Es necesario que el sitio web de nuestro candidato est\u00e9 preparado para ser indexado de la mejor manera por este motor de b\u00fasqueda con el objetivo de aparecer entre los primero resultados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfQu\u00e9 nos exige Google para que nuestra p\u00e1gina sea reconocida? Algunos \u00edtems a tener en cuenta:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Es necesario contar con un sitio web Responsive Design, que se adapte a las distintas pantallas de los usuarios como celulares y tabletas. <\/span><\/li>\n<\/ul>\n<figure id=\"attachment_22544\" aria-describedby=\"caption-attachment-22544\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-22544 size-medium\" title=\"Una misma web vista desde distintas pantallas\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/Disen\u0303o-sin-ti\u0301tulo-850x478.png\" alt=\"P\u00e1gina web de la organizaci\u00f3n ecuatoriana Participaci\u00f3n Ciudadana vista desde distintas pantallas.\" width=\"850\" height=\"478\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/Disen\u0303o-sin-ti\u0301tulo-850x478.png 850w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/Disen\u0303o-sin-ti\u0301tulo-250x141.png 250w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/Disen\u0303o-sin-ti\u0301tulo-1200x675.png 1200w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/Disen\u0303o-sin-ti\u0301tulo.png 1280w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/Disen\u0303o-sin-ti\u0301tulo.png 800w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-22544\" class=\"wp-caption-text\">P\u00e1gina web de la organizaci\u00f3n ecuatoriana Participaci\u00f3n Ciudadana vista desde distintas pantallas.<\/figcaption><\/figure>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Incorporar un \u201cSitemap\u201d, archivo XML que contiene una lista de las p\u00e1ginas del sitio. Es importante subir este archivo a <a href=\"https:\/\/www.google.com\/webmasters\/#?modal_active=none\">Google Webmaster Tools<\/a><\/span><\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Utilizar el archivo <\/span><a href=\"https:\/\/www.inboundcycle.com\/diccionario-marketing-online\/robots-txt\"><span style=\"font-weight: 400;\">robots.txt<\/span><\/a><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">, el cual muestra a los motores de b\u00fasqueda todo el contenido que se debe tener en cuenta para la indexaci\u00f3n.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">La velocidad de carga es muy importante. Si el sitio no carga r\u00e1pido, adem\u00e1s de ser penalizado por Google, a los usuarios les genera fastidio y dejan de navegar. Una herramienta que mide el tiempo de carga de cualquier sitio es <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">PageSpeed Tools<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Contenido: La web debe ofrecer contenido de calidad, atractivo y actualizado. \u00bfPor qu\u00e9 no utilizar los temas coyunturales para escribir un art\u00edculo de opini\u00f3n y compartirlo con nuestro p\u00fablico?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Los canales de <a href=\"https:\/\/ramonramon.org\/blog\/tag\/comunicacion-politica\/\">comunicaci\u00f3n en pol\u00edtica<\/a> son fundamentales para los ciudadanos. Los us<\/span><span style=\"font-weight: 400;\">uarios quieren ser escuchados: Es necesario incorporar formularios de contacto o m\u00f3dulos que abran la participaci\u00f3n. Dar la posibilidad a los visitantes de comentar los art\u00edculos publicados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una buena herramienta para aquellos pol\u00edticos que le temen al anonimato y al uso de trolls es Disqus. <\/span><a href=\"https:\/\/disqus.com\/\"><span style=\"font-weight: 400;\">Esta plataforma<\/span><\/a><span style=\"font-weight: 400;\"> exige a quienes desean dejar un comentario en la web loguearse a trav\u00e9s de perfiles sociales. Es gratuita y tambi\u00e9n nos da la posibilidad de gestionar (aprobar o no) los mensajes que se realizan.<\/span><\/p>\n<figure id=\"attachment_22540\" aria-describedby=\"caption-attachment-22540\" style=\"width: 542px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-22540\" title=\"M\u00f3dulo de Disqus\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/1.png\" alt=\"M\u00f3dulo Disqus\" width=\"542\" height=\"339\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/1.png 638w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/1-225x141.png 225w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><figcaption id=\"caption-attachment-22540\" class=\"wp-caption-text\">M\u00f3dulo Disqus<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Muchos pol\u00edticos consideran tener un buen posicionamiento, ya que al googlear sus nombres aparecen entre los primeros resultados distintos art\u00edculos de medios digitales que hablan sobre ellos. Esto no es bueno, ya que no estamos teniendo control sobre lo que queremos comunicar.<\/span><\/p>\n<figure id=\"attachment_22550\" aria-describedby=\"caption-attachment-22550\" style=\"width: 850px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-22550 size-medium\" title=\"resultado de b\u00fasqueda de Google\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/noticias-850x478.png\" alt=\"Al googlear Pepe Mujica, las noticias aparecen entre los primeros resultados.\" width=\"850\" height=\"478\" \/><figcaption id=\"caption-attachment-22550\" class=\"wp-caption-text\">Al googlear Pepe Mujica, las noticias aparecen entre los primeros resultados.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">En cuanto a los perfiles sociales, no debemos olvidarnos de Youtube y Google Plus, ambas plataformas pertenecen a la empresa Google. Gestionar perfiles en cada una de ellas nos ayudar\u00e1 a optimizar nuestra reputaci\u00f3n. La tendencia indica que Google dar\u00e1 mayor importancia a los videos en el 2018, mostrando mayor cantidad de resultados de Youtube al realizar una b\u00fasqueda.<\/span><\/p>\n<figure id=\"attachment_22549\" aria-describedby=\"caption-attachment-22549\" style=\"width: 577px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-22549 size-full\" title=\"Resultado de video en una b\u00fasqueda de Google\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/video.png\" alt=\"Los videos y las im\u00e1genes tambi\u00e9n forman parte de los resultados de b\u00fasqueda de Google.\" width=\"577\" height=\"399\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/video.png 577w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/video-204x141.png 204w\" sizes=\"(max-width: 577px) 100vw, 577px\" \/><figcaption id=\"caption-attachment-22549\" class=\"wp-caption-text\">Los videos y las im\u00e1genes tambi\u00e9n forman parte de los resultados de b\u00fasqueda de Google.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Por \u00faltimo, recordemos que todos los archivos que subimos a internet contienen datos. Una foto, un video, un archivo mp3. Es importante gestionar esta informaci\u00f3n antes de subir cada material a internet, prestando atenci\u00f3n a las palabras claves que utilizamos, al p\u00fablico al cual nos estamos dirigiendo, y al medio en el cual estamos comunicando.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Insisto en que la comunicaci\u00f3n de gesti\u00f3n, bien trabajada, nos dar\u00e1 un posicionamiento en motores de b\u00fasqueda y <a href=\"https:\/\/ramonramon.org\/blog\/tag\/redes-sociales\/\">redes sociales<\/a> mucho m\u00e1s fuerte que la publicidad a \u00faltimo momento.<\/span><a href=\"https:\/\/twitter.com\/MatiServedia\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es com\u00fan observar, en tiempos de campa\u00f1as, un acelerado ritmo en la comunicaci\u00f3n digital de candidatos y gobernantes que buscan el voto y la atenci\u00f3n de su electorado. En este sentido, abren desesperadamente canales de comunicaci\u00f3n (p\u00e1ginas web, redes sociales) que luego no pueden gestionar de la mejor manera y terminan abandonados.\u00a0 Todos quieren, como&hellip;&nbsp;<a href=\"https:\/\/ramonramon.org\/blog\/2017\/12\/28\/comunicacion-politica-y-posicionamiento-digital\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Comunicaci\u00f3n pol\u00edtica y posicionamiento digital<\/span><\/a><\/p>\n","protected":false},"author":2263,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[2008,24],"tags":[1806],"class_list":["post-22539","post","type-post","status-publish","format-standard","hentry","category-comunicacion","category-redes-sociales","tag-comunicacion-politica"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Es com\u00fan observar, en tiempos de campa\u00f1as, un acelerado ritmo en la comunicaci\u00f3n digital de candidatos y gobernantes que buscan el voto y la atenci\u00f3n de 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