{"id":17510,"date":"2014-04-14T21:19:20","date_gmt":"2014-04-14T19:19:20","guid":{"rendered":"https:\/\/www.ramonramon.org\/blog\/?p=17510"},"modified":"2020-03-22T14:28:20","modified_gmt":"2020-03-22T13:28:20","slug":"marketing-digital-y-comunicacion-2-0-en-san-jose-de-costa-rica","status":"publish","type":"post","link":"https:\/\/ramonramon.org\/blog\/2014\/04\/14\/marketing-digital-y-comunicacion-2-0-en-san-jose-de-costa-rica\/","title":{"rendered":"Marketing Digital y Redes Sociales en San Jos\u00e9 de Costa Rica"},"content":{"rendered":"<p style=\"text-align: justify;\">Como ya anunci\u00e9 en un post anterior, regreso a San Jos\u00e9 de Costa Rica para impartir dos cursos, uno ser\u00e1: <a title=\"Enlace a... Aspectos estrat\u00e9gicos y operativos que deben ser considerados en el proceso de cambio hacia el software libre\" href=\"https:\/\/ramonramon.org\/blog\/2014\/04\/11\/aspectos-estrategicos-y-operativos-que-deben-ser-considerados-en-el-proceso-de-cambio-hacia-el-software-libre\/\" rel=\"bookmark\">Aspectos estrat\u00e9gicos y operativos que deben ser considerados en el proceso de cambio hacia el software libre<\/a> que comenzar\u00e1 el pr\u00f3ximo lunes, 21 de abril.<\/p>\n<p style=\"text-align: justify;\">El otro, Marketing Digital y Redes Sociales, tambi\u00e9n para la Universidad Nacional, ser\u00e1 solo de dos d\u00edas, m\u00e1s concretamente los pr\u00f3ximos\u00a0 <strong>martes 29 de abril<\/strong> y<strong> viernes 2 de mayo<\/strong>, pero en formato intensivo, m\u00e1s concretamente en horario de 8:00 a.m. a 12:00 m.d. y de 1:00 a 5:00 p.m.<\/p>\n<p style=\"text-align: justify;\">La descripci\u00f3n del mismo es:<\/p>\n<blockquote>\n<style type=\"text\/css\"><!--\np { margin-bottom: 0.25cm; direction: ltr; color: rgb(0, 0, 0); line-height: 120%; widows: 2; orphans: 2; }p.western { font-family: \"Times New Roman\",serif; font-size: 10pt; }p.cjk { font-family: \"Times New Roman\",serif; font-size: 10pt; }p.ctl { font-family: \"Times New Roman\",serif; font-size: 10pt; }a.western:link {  }a.ctl:link {  }\n--><\/style>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"><b>INTRODUCCI\u00d3N<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">El uso de los medios sociales se ha ido implantando en la sociedad moderna adquiriendo cada vez mayor influencia en el <\/span><span style=\"font-size: medium;\"><b>desarrollo econ\u00f3mico y social<\/b><\/span><span style=\"font-size: medium;\">. Las redes sociales son comunidades de personas quienes conversan sobre temas diversos. En el \u00e1mbito comercial, estas redes se han convertido en una de las formas m\u00e1s eficaces de construir <\/span><span style=\"font-size: medium;\"><b>reputaci\u00f3n para las marcas<\/b><\/span><span style=\"font-size: medium;\">. Mientras el 90% de los usuarios de Internet conf\u00eda en los comentarios sobre productos y servicios que se presentan en las redes sociales, s\u00f3lo el 14% conf\u00eda en la publicidad sobre \u00e9stos provista por las compa\u00f1\u00edas que los ofrecen. Adem\u00e1s, el 55% de los usuarios comparten opiniones sobre sus compras en redes sociales. La importancia que las empresas est\u00e1n dando a las redes sociales es de tal magnitud que hay algunas de ellas que reh\u00fayen al uso de la publicidad tradicional, pero mantienen una fuerte presencia en las redes sociales, como es el caso de Zara, con millones de seguidores en Facebook.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">Asimismo, las redes sociales juegan un papel central en la mejora de procesos internos de las empresas, como tambi\u00e9n en <\/span><span style=\"font-size: medium;\"><b>transmisi\u00f3n de la informaci\u00f3n<\/b><\/span><span style=\"font-size: medium;\">, por lo que se han convertido en un pilar fundamental en la <\/span><span style=\"font-size: medium;\"><b>b\u00fasqueda de empleo, transmisi\u00f3n de noticias, discusi\u00f3n de conflictos sociales, y opiniones sobre productos, turismo, etc.<\/b><\/span><span style=\"font-size: medium;\">.. Se estima que en la actualidad unos 1.700 millones de personas utilizan las redes sociales, lo que supone la mayor concentraci\u00f3n humana en la historia.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">Todo esto hace que sea cr\u00edtico para las empresas entender las estructuras de las redes sociales, sus normas de funcionamiento, y la aplicaci\u00f3n y el potencial de las mismas como elementos <\/span><span style=\"font-size: medium;\"><b>dinamizadores y generadores de oportunidades de crecimiento y de nuevos modelos de negocio.<\/b><\/span><span style=\"font-size: medium;\"> \u0007No emprender en redes sociales puede resultar caro en el medio plazo, tener una buena estrategia digital hoy es barat<\/span><span style=\"font-size: xx-small;\">o<\/span><span style=\"font-size: xx-small;\">.\b<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">La importancia de las redes sociales y el impacto que tienen en las empresas y organizaciones hace necesario un <\/span><span style=\"font-size: medium;\"><b>nuevo perfil de profesionales con conocimientos y competencias digitales<\/b><\/span><span style=\"font-size: medium;\"> que sean capaces de aplicar efectivamente estos medios de comunicaci\u00f3n digital en la b\u00fasqueda de oportunidades y el desarrollo de nuevas din\u00e1micas empresariales.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"><b>OBJETIVO:<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">Este curso tiene como objetivo presentar y discutir las oportunidades que ofrecen las redes sociales para fortalecer y hacer crecer los negocios, a trav\u00e9s de un an\u00e1lisis de las herramientas sociales existentes y su impacto en las empresas. Lo anterior se har\u00e1 a partir de experiencias reales relacionadas con las redes sociales y tomadas de diversos campos, tales como la sociolog\u00eda, la econom\u00eda, los negocios electr\u00f3nicos, el derecho, el marketing y las relaciones p\u00fablicas.<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"><b>AUDIENCIA:<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">El curso est\u00e1 dirigido a profesionales con responsabilidades o actividades relacionadas con las \u00e1reas de marketing, comunicaci\u00f3n, gesti\u00f3n, medios sociales, nuevas tecnolog\u00edas, recursos humanos y FMCG (Fast Moving Consuming Goods -productos de consumo masivo-).<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"><b>TEMARIO:<\/b><\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">1: La nueva econom\u00eda y los nuevos modelos de negocio<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">2: El marketing integral<\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">3: Herramientas y estrategias para la generaci\u00f3n de contenidos <\/span><\/p>\n<p align=\"justify\"><span style=\"font-size: medium;\">4: La gesti\u00f3n de comunidades, el an\u00e1lisis de ROI y la monitorizaci\u00f3n <\/span><\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Muy feliz por regresar a <a href=\"https:\/\/ramonramon.org\/blog\/?s=costa+rica\" target=\"_blank\" rel=\"noopener noreferrer\">Costa Rica<\/a>, y adem\u00e1s, hacerlo con dos cursos de dos de los temas que m\u00e1s me apasionan y en los que llevo mucho trabajando e impartiendo docencia: <a href=\"https:\/\/ramonramon.org\/blog\/tag\/redes-sociales\/\" target=\"_blank\" rel=\"noopener noreferrer\">Redes Sociales<\/a> y Software Libre. Espero que los alumnos disfruten tanto como lo espero hacer yo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como ya anunci\u00e9 en un post anterior, regreso a San Jos\u00e9 de Costa Rica para impartir dos cursos, uno ser\u00e1: Aspectos estrat\u00e9gicos y operativos que deben ser considerados en el proceso de cambio hacia el software libre que comenzar\u00e1 el pr\u00f3ximo lunes, 21 de abril. El otro, Marketing Digital y Redes Sociales, tambi\u00e9n para la&hellip;&nbsp;<a href=\"https:\/\/ramonramon.org\/blog\/2014\/04\/14\/marketing-digital-y-comunicacion-2-0-en-san-jose-de-costa-rica\/\" rel=\"bookmark\">Leer m\u00e1s &raquo;<span class=\"screen-reader-text\">Marketing Digital y Redes Sociales en San Jos\u00e9 de Costa Rica<\/span><\/a><\/p>\n","protected":false},"author":2070,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[24,30],"tags":[1678,2001],"class_list":["post-17510","post","type-post","status-publish","format-standard","hentry","category-redes-sociales","category-viajes","tag-costa-rica","tag-redes-sociales"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Como ya anunci\u00e9 en un post anterior, regreso a San Jos\u00e9 de Costa Rica para impartir dos cursos, uno ser\u00e1: Aspectos estrat\u00e9gicos y operativos que deben 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