{"id":36983,"date":"2026-09-07T10:15:14","date_gmt":"2026-09-07T08:15:14","guid":{"rendered":"https:\/\/ramonramon.org\/blog\/?page_id=36983"},"modified":"2026-10-13T12:22:47","modified_gmt":"2026-10-13T10:22:47","slug":"inicio-del-blog","status":"publish","type":"page","link":"https:\/\/ramonramon.org\/blog\/","title":{"rendered":"Inicio del blog"},"content":{"rendered":"\n<style>.rr-editorial{color:#20262b;font-size:18px;line-height:1.65}.rr-editorial>*{max-width:1120px!important;margin-left:auto!important;margin-right:auto!important}.rr-editorial .rr-section{padding:60px 24px;margin-top:0;margin-bottom:0}.rr-editorial .rr-hero{padding-top:64px;padding-bottom:58px;border-bottom:1px solid #deded8}.rr-editorial h1{font-size:clamp(34px,4.3vw,52px);line-height:1.08;letter-spacing:-1.6px;margin:18px 0 24px}.rr-editorial h2{font-size:clamp(28px,3vw,38px);line-height:1.18;letter-spacing:-.8px;margin:0 0 20px}.rr-editorial h3{font-size:23px;line-height:1.25;margin:16px 0}.rr-editorial .rr-eyebrow{color:#a54209;font-size:13px;letter-spacing:2px;font-weight:700;text-transform:uppercase}.rr-editorial .wp-block-button__link{background:#bd4d0b;color:#fff;border-radius:4px;padding:13px 21px;font-size:16px;font-weight:650;text-decoration:none}.rr-editorial a{color:#a54209}.rr-editorial .wp-block-buttons a{color:#fff}.rr-editorial .wp-block-columns{gap:32px;margin-bottom:0}.rr-editorial .rr-hero img{width:100%;height:450px;object-fit:contain;background:#f2efe9}.rr-editorial .rr-soft{background:#f5f3ee;border-radius:8px}.rr-editorial .rr-card{padding:24px;background:white;border:1px solid #dddcd6;border-radius:6px;height:100%}.rr-editorial .rr-card p{font-size:16px}.rr-editorial .rr-card a{font-weight:650}.rr-editorial .rr-latest .wp-block-post-template{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:36px 26px}.rr-editorial .wp-block-post-featured-image img{width:100%;object-fit:cover;aspect-ratio:16\/9;border-radius:5px}.rr-editorial .wp-block-post-date,.rr-editorial .wp-block-post-terms{font-size:13px;color:#626668}.rr-editorial .wp-block-post-excerpt{font-size:16px}.rr-editorial .rr-feature .wp-block-post-template>li{display:grid;grid-template-columns:1.15fr 1fr;column-gap:36px}.rr-editorial .rr-feature .wp-block-post-featured-image{grid-column:1;grid-row:1\/5;margin:0}.rr-editorial .rr-feature .wp-block-post-terms,.rr-editorial .rr-feature h3,.rr-editorial .rr-feature .wp-block-post-date,.rr-editorial .rr-feature .wp-block-post-excerpt{grid-column:2}.rr-editorial .rr-feature h3{font-size:30px}.rr-editorial .rr-bio img{max-height:390px;width:100%;object-fit:contain}.rr-editorial .rr-close{border-top:4px solid #bd4d0b}.rr-editorial .wp-block-post-template{padding-left:0}.rr-editorial .rr-spaced{margin-top:28px}.rr-editorial .rr-radar a{display:inline-block;margin:8px 18px 8px 0;font-weight:650}@media(max-width:900px){.rr-editorial .rr-latest .wp-block-post-template{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:600px){.rr-editorial .rr-section{padding:36px 20px}.rr-editorial .rr-latest .wp-block-post-template{grid-template-columns:1fr}.rr-editorial .rr-feature .wp-block-post-template>li{display:block}.rr-editorial .rr-hero img{height:310px}.rr-editorial .wp-block-columns{gap:24px}.rr-editorial h1{letter-spacing:-.8px}.rr-editorial .rr-feature h3{font-size:25px}}<\/style>\n\n\n\n<div class=\"wp-block-group rr-editorial\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group rr-section rr-hero\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-eyebrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">Ram\u00f3n Ram\u00f3n \u00b7 An\u00e1lisis y estrategia<\/p>\n<\/div><\/div>\n\n\n\n<h1 class=\"wp-block-heading\">Comunicaci\u00f3n pol\u00edtica, campa\u00f1as electorales y poder en Iberoam\u00e9rica<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as, gobiernos, inteligencia artificial, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n. Ideas para comprender el escenario y convertir la comunicaci\u00f3n en capacidad pol\u00edtica.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#ultimos-analisis\">Leer los \u00faltimos an\u00e1lisis<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/sobre-ramon-ramon\/\">Conocer a Ram\u00f3n Ram\u00f3n \u2192<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ramonramon.org\/wp-content\/uploads\/2020\/05\/26491381628_f0fcefd8bd_o-1024x683.jpg.webp\" alt=\"Ram\u00f3n Ram\u00f3n S\u00e1nchez, consultor internacional en comunicaci\u00f3n pol\u00edtica\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">An\u00e1lisis destacado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El paso que separa una campa\u00f1a con tesis de una campa\u00f1a que solo acumula datos.<\/p><div class=\"wp-block-columns is-layout-flex wp-block-columns-is-layout-flex rr-destacado\" data-rr-destacado=\"36352\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/06\/10\/diagnostico-narrativo-metodo-seis-pasos\/\"><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/05\/Diagnostico-1.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Diagn\u00f3stico narrativo en seis pasos: el m\u00e9todo antes de la estrategia\" loading=\"lazy\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/05\/Diagnostico-1.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/05\/Diagnostico-1-220x141.jpg 220w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure><\/div><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p class=\"wp-block-paragraph\">M\u00c9TODO RRYC\u00cdA \u00b7 DIAGN\u00d3STICO<\/p><h3 class=\"wp-block-heading\">Diagn\u00f3stico narrativo en seis pasos: el m\u00e9todo antes de la estrategia<\/h3><p class=\"wp-block-paragraph\">Investigaci\u00f3n no es diagn\u00f3stico. Seis pasos para transformar encuestas y escucha digital en una tesis que cambie decisiones.<\/p><div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/blog\/2026\/06\/10\/diagnostico-narrativo-metodo-seis-pasos\/\">Leer el an\u00e1lisis destacado<\/a><\/div><\/div><\/div><\/div><style>@media (min-width:782px){.rr-destacado{flex-wrap:nowrap !important}}<\/style>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section rr-soft\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"ultimos-analisis\" class=\"wp-block-heading\">\u00daltimos an\u00e1lisis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Las publicaciones m\u00e1s recientes sobre campa\u00f1as, gobiernos, liderazgo y transformaci\u00f3n pol\u00edtica.<\/p>\n\n\n\n<div class=\"wp-block-query rr-latest is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-36746 post type-post status-publish format-standard has-post-thumbnail hentry category-ia-y-comunicacion-politica\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/22\/persuasion-politica-adaptativa-la-ia-despues-del-microtargeting\/\" target=\"_self\" ><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/Presuasion-adaptiva_portada.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Persuasi\u00f3n pol\u00edtica adaptativa: la IA despu\u00e9s del microtargeting\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/Presuasion-adaptiva_portada.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/Presuasion-adaptiva_portada-220x141.jpg 220w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/ia-y-comunicacion-politica\/\" rel=\"tag\">IA y comunicaci\u00f3n pol\u00edtica<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/22\/persuasion-politica-adaptativa-la-ia-despues-del-microtargeting\/\" target=\"_self\" >Persuasi\u00f3n pol\u00edtica adaptativa: la IA despu\u00e9s del microtargeting<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-10-22T15:02:00+02:00\">22\/10\/2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">La pr\u00f3xima campa\u00f1a no tendr\u00e1 un mensaje para cada segmento, sino una conversaci\u00f3n para cada votante. La inteligencia artificial ya no solo personaliza contenidos:&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/22\/persuasion-politica-adaptativa-la-ia-despues-del-microtargeting\/\">Leer an\u00e1lisis completo \u2192<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-37352 post type-post status-publish format-standard has-post-thumbnail hentry category-gobierno-y-gestion-publica tag-comunicacion-de-gobierno tag-gestion-publica tag-liderazgo-personalista tag-reputacion-institucional\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/19\/gobiernos-poder-personal-reputacion-institucional\/\" target=\"_self\" ><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/reputacion-institucional-gobierno-poder-personal.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Por qu\u00e9 los gobiernos con m\u00e1s poder personal comunican peor: la paradoja de la reputaci\u00f3n institucional\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/reputacion-institucional-gobierno-poder-personal.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/reputacion-institucional-gobierno-poder-personal-220x141.jpg 220w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/gobierno-y-gestion-publica\/\" rel=\"tag\">Gobierno y gesti\u00f3n p\u00fablica<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/19\/gobiernos-poder-personal-reputacion-institucional\/\" target=\"_self\" >Por qu\u00e9 los gobiernos con m\u00e1s poder personal comunican peor: la paradoja de la reputaci\u00f3n institucional<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-10-19T11:49:59+02:00\">19\/10\/2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Cuanto m\u00e1s concentra un gobierno la comunicaci\u00f3n en su l\u00edder, m\u00e1s fr\u00e1gil es su reputaci\u00f3n institucional. Por qu\u00e9 ocurre y c\u00f3mo construir un activo&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/19\/gobiernos-poder-personal-reputacion-institucional\/\">Leer an\u00e1lisis completo \u2192<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-37740 post type-post status-publish format-standard has-post-thumbnail hentry category-ciclo-electoral-latinoamerica-2026-2028 tag-america-latina tag-elecciones tag-paraguay\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/15\/municipales-paraguay-2026-resultados-analisis\/\" target=\"_self\" ><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Paraguay_1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Municipales de Paraguay 2026: el Partido Colorado gana el pa\u00eds y pierde las ciudades\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Paraguay_1.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Paraguay_1-220x141.jpg 220w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/ciclo-electoral-latinoamerica-2026-2028\/\" rel=\"tag\">Ciclo electoral Latinoam\u00e9rica 2026-2028<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/15\/municipales-paraguay-2026-resultados-analisis\/\" target=\"_self\" >Municipales de Paraguay 2026: el Partido Colorado gana el pa\u00eds y pierde las ciudades<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-10-15T12:15:29+02:00\">15\/10\/2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">La ANR gana 187 de 263 intendencias, su r\u00e9cord desde 1989, pero pierde Asunci\u00f3n y Ciudad del Este. Qu\u00e9 dicen las municipales de Paraguay&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/15\/municipales-paraguay-2026-resultados-analisis\/\">Leer an\u00e1lisis completo \u2192<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-37050 post type-post status-publish format-standard has-post-thumbnail hentry category-elecciones category-gobierno-y-gestion-publica tag-bukele tag-comunicacion-de-gobierno tag-comunicacion-politica tag-el-salvador tag-narrativa-politica tag-outsider-politico tag-populismo\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/13\/como-gobierna-outsider-latinoamericano-bukele\/\" target=\"_self\" ><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Bukele_1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"C\u00f3mo gobierna el outsider latinoamericano: cinco cambios desde Bukele\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Bukele_1.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Bukele_1-220x141.jpg 220w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/elecciones\/\" rel=\"tag\">Elecciones<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ramonramon.org\/blog\/category\/gobierno-y-gestion-publica\/\" rel=\"tag\">Gobierno y gesti\u00f3n p\u00fablica<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/13\/como-gobierna-outsider-latinoamericano-bukele\/\" target=\"_self\" >C\u00f3mo gobierna el outsider latinoamericano: cinco cambios desde Bukele<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-10-13T10:00:00+02:00\">13\/10\/2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Las redes como gabinete paralelo, el orden en lugar del cambio y el enemigo permanente: c\u00f3mo gobierna el outsider latinoamericano despu\u00e9s de Bukele y&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/13\/como-gobierna-outsider-latinoamericano-bukele\/\">Leer an\u00e1lisis completo \u2192<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-37080 post type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion category-elecciones category-ia-y-comunicacion-politica category-metodo-y-manuales-de-campana tag-comunicacion-politica tag-desinformacion tag-desinformacion-politica tag-inteligencia-artificial tag-inteligencia-artificial-en-politica\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/09\/influence-as-a-service-ia-desinformacion-politica\/\" target=\"_self\" ><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/IA_a.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Influence-as-a-Service: c\u00f3mo la IA est\u00e1 industrializando la desinformaci\u00f3n pol\u00edtica\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/IA_a.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/09\/IA_a-220x141.jpg 220w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/comunicacion\/\" rel=\"tag\">comunicaci\u00f3n<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ramonramon.org\/blog\/category\/elecciones\/\" rel=\"tag\">Elecciones<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ramonramon.org\/blog\/category\/ia-y-comunicacion-politica\/\" rel=\"tag\">IA y comunicaci\u00f3n pol\u00edtica<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/ramonramon.org\/blog\/category\/metodo-y-manuales-de-campana\/\" rel=\"tag\">M\u00e9todo y manuales de campa\u00f1a<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/09\/influence-as-a-service-ia-desinformacion-politica\/\" target=\"_self\" >Influence-as-a-Service: c\u00f3mo la IA est\u00e1 industrializando la desinformaci\u00f3n pol\u00edtica<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-10-09T19:12:00+02:00\">09\/10\/2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">La inteligencia artificial ya no solo abarata la producci\u00f3n de propaganda pol\u00edtica: empieza a reducir tambi\u00e9n el coste de construir, segmentar y operar ecosistemas&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/09\/influence-as-a-service-ia-desinformacion-politica\/\">Leer an\u00e1lisis completo \u2192<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-37340 post type-post status-publish format-standard has-post-thumbnail hentry category-elecciones tag-comunicacion-de-gobierno tag-liderazgo-personalista tag-liderazgo-politico tag-outsider-politico\">\n<figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/07\/culto-a-la-personalidad-2026-bukele-milei-brasil\/\" target=\"_self\" ><img decoding=\"async\" width=\"1042\" height=\"669\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Elsalvador-argentina-brasil.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"El culto a la personalidad en 2026: Bukele, Milei y la elecci\u00f3n de Brasil\" style=\"aspect-ratio:16\/9;width:100%;object-fit:cover;\" srcset=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Elsalvador-argentina-brasil.jpg 1042w, https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/Elsalvador-argentina-brasil-220x141.jpg 220w\" sizes=\"(max-width: 1042px) 100vw, 1042px\" \/><\/a><\/figure>\n\n<div class=\"taxonomy-category wp-block-post-terms\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/elecciones\/\" rel=\"tag\">Elecciones<\/a><\/div>\n\n<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/07\/culto-a-la-personalidad-2026-bukele-milei-brasil\/\" target=\"_self\" >El culto a la personalidad en 2026: Bukele, Milei y la elecci\u00f3n de Brasil<\/a><\/h3>\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-10-07T14:11:00+02:00\">07\/10\/2026<\/time><\/div>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Siete a\u00f1os despu\u00e9s de mi gu\u00eda de 2019, el patr\u00f3n del culto a la personalidad sigue intacto, pero se recorre mucho m\u00e1s r\u00e1pido. Qu\u00e9&hellip;<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/07\/culto-a-la-personalidad-2026-bukele-milei-brasil\/\">Leer an\u00e1lisis completo \u2192<\/a><\/p><\/div>\n<\/li><\/ul><\/div>\n\n\n\n<div class=\"wp-block-group rr-spaced\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/blog\/articulos\/\">Ver todos los art\u00edculos<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"areas\" class=\"wp-block-heading\">Explora por \u00e1reas de especializaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Seis puertas de entrada a los principales desaf\u00edos de la comunicaci\u00f3n pol\u00edtica contempor\u00e1nea.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Campa\u00f1as electorales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Estrategia, narrativa, investigaci\u00f3n y movilizaci\u00f3n para ordenar una campa\u00f1a antes de salir a competir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/campanas-electorales\/\">Explorar campa\u00f1as electorales \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Comunicaci\u00f3n de gobierno<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Legitimidad, decisiones p\u00fablicas y vocer\u00edas que conectan la gesti\u00f3n con las expectativas ciudadanas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/comunicacion-de-gobierno\/\">Explorar comunicaci\u00f3n de gobierno \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Crisis y reputaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Anticipar vulnerabilidades, responder con criterio y recuperar confianza cuando el relato se vuelve adverso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/crisis-reputacion\/\">Explorar crisis y reputaci\u00f3n \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group rr-spaced\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">IA, datos y tecnopol\u00edtica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Inteligencia artificial y an\u00e1lisis de datos al servicio de decisiones pol\u00edticas con m\u00e9todo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/ia-tecnopolitica\/\">Explorar IA, datos y tecnopol\u00edtica \u2192<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/ia-comunicacion-politica\/\">Gu\u00eda completa: IA y comunicaci\u00f3n pol\u00edtica \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Desinformaci\u00f3n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Operaciones de influencia, narrativas adversarias y verificaci\u00f3n en los ecosistemas digitales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/desinformacion-politica\/\">Explorar desinformaci\u00f3n \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Elecciones en Iberoam\u00e9rica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Procesos electorales, liderazgos y cambios en el comportamiento pol\u00edtico de la regi\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/elecciones-iberoamerica\/\">Explorar elecciones en Iberoam\u00e9rica \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section rr-soft\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group rr-eyebrow\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">El m\u00e9todo RRyC\u00eda<\/p>\n<\/div><\/div>\n\n\n\n<h2 id=\"metodo-rrycia\" class=\"wp-block-heading\">M\u00e9todo antes que improvisaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diagnosticar, decidir y ejecutar. Herramientas construidas desde la pr\u00e1ctica para ordenar el candidato, el equipo y la estrategia.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Auditor\u00eda digital pre-campa\u00f1a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Detectar vulnerabilidades y capacidades reales antes de invertir el primer d\u00f3lar en pauta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/07\/03\/auditoria-digital-pre-campana-metrica-candidato\/\">Revisar la auditor\u00eda \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Diagn\u00f3stico narrativo en seis pasos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transformar investigaci\u00f3n y escucha en una tesis que cambie decisiones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/06\/10\/diagnostico-narrativo-metodo-seis-pasos\/\">Leer el diagn\u00f3stico \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group rr-card\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\">Briefing al candidato<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La conversaci\u00f3n que alinea al candidato, el mensaje y el equipo antes de salir a competir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/06\/25\/blog-briefing-al-candidato-conversacion-clave\/\">Preparar el briefing \u2192<\/a><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group rr-spaced\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/blog\/metodo\/\">Conocer el m\u00e9todo completo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"radar\" class=\"wp-block-heading\">Radar pol\u00edtico de Iberoam\u00e9rica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Elecciones, gobiernos y disputas de poder: las particularidades de cada pa\u00eds y los patrones que atraviesan la regi\u00f3n.<\/p>\n\n\n\n<div class=\"rr-radar-grid\"><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">Paraguay<\/h3><p class=\"rr-radar-cita is-reciente\"><strong>Reci\u00e9n vot\u00f3: Municipales<\/strong>, 4 de octubre de 2026<\/p><p class=\"rr-radar-label\">\u00daltimo an\u00e1lisis<\/p><p class=\"rr-radar-post\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/10\/15\/municipales-paraguay-2026-resultados-analisis\/\">Municipales de Paraguay 2026: el Partido Colorado gana el pa\u00eds y pierde las ciudades<\/a><\/p><p class=\"rr-radar-fecha\">15\/10\/2026<\/p><p class=\"rr-radar-hub rr-radar-consultor\"><a href=\"https:\/\/ramonramon.org\/consultor-politico-paraguay\/\">Consultor pol\u00edtico en Paraguay \u2192<\/a><\/p><\/div><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">Espa\u00f1a<\/h3><p class=\"rr-radar-cita\"><strong>Pr\u00f3xima cita: Generales<\/strong>, 29 de noviembre de 2026 <span class=\"rr-radar-cuenta\" data-rr-fecha=\"2026-11-29\"><\/span><\/p><p class=\"rr-radar-label\">\u00daltimo an\u00e1lisis<\/p><p class=\"rr-radar-post\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/09\/25\/los-consultores-politicos-de-referencia-en-espana-y-quien-responde-mejor-a-cada-caso\/\">Los consultores pol\u00edticos de referencia en Espa\u00f1a (y qui\u00e9n responde mejor a cada caso)<\/a><\/p><p class=\"rr-radar-fecha\">25\/09\/2026<\/p><p class=\"rr-radar-hub rr-radar-consultor\"><a href=\"https:\/\/ramonramon.org\/consultor-politico-espana\/\">Consultor pol\u00edtico en Espa\u00f1a \u2192<\/a><\/p><\/div><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">M\u00e9xico<\/h3><p class=\"rr-radar-cita\"><strong>Pr\u00f3xima cita: Elecciones intermedias<\/strong>, 6 de junio de 2027 <span class=\"rr-radar-cuenta\" data-rr-fecha=\"2027-06-06\"><\/span><\/p><p class=\"rr-radar-label\">\u00daltimo an\u00e1lisis<\/p><p class=\"rr-radar-post\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/09\/07\/mexico-2027-comunicacion-intermedias-estrategia\/\">Elecciones intermedias M\u00e9xico 2027: la estrategia se decide ya<\/a><\/p><p class=\"rr-radar-fecha\">07\/09\/2026<\/p><p class=\"rr-radar-hub rr-radar-consultor\"><a href=\"https:\/\/ramonramon.org\/consultor-politico-mexico\/\">Consultor pol\u00edtico en M\u00e9xico \u2192<\/a><\/p><\/div><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">Guatemala<\/h3><p class=\"rr-radar-cita\"><strong>Pr\u00f3xima cita: Generales (primera vuelta)<\/strong>, 27 de junio de 2027 <span class=\"rr-radar-cuenta\" data-rr-fecha=\"2027-06-27\"><\/span><\/p><p class=\"rr-radar-hub rr-radar-consultor\"><a href=\"https:\/\/ramonramon.org\/consultor-politico-guatemala\/\">Consultor pol\u00edtico en Guatemala \u2192<\/a><\/p><\/div><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">Colombia<\/h3><p class=\"rr-radar-cita\"><strong>Pr\u00f3xima cita: Regionales<\/strong>, octubre de 2027<\/p><p class=\"rr-radar-label\">\u00daltimo an\u00e1lisis<\/p><p class=\"rr-radar-post\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/01\/09\/colombia-y-peru-2026-las-claves-para-conquistar-al-votante-indeciso-y-romper-la-polarizacion\/\">Colombia y Per\u00fa 2026: las claves para conquistar al votante indeciso y romper la polarizaci\u00f3n<\/a><\/p><p class=\"rr-radar-fecha\">09\/01\/2026<\/p><p class=\"rr-radar-hub rr-radar-consultor\"><a href=\"https:\/\/ramonramon.org\/consultor-politico-colombia\/\">Consultor pol\u00edtico en Colombia \u2192<\/a><\/p><\/div><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">Costa Rica<\/h3><p class=\"rr-radar-cita\"><strong>Pr\u00f3xima cita: Municipales<\/strong>, febrero de 2028<\/p><p class=\"rr-radar-label\">\u00daltimo an\u00e1lisis<\/p><p class=\"rr-radar-post\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/02\/09\/costa-rica-vota-y-redefine-su-cultura-politica\/\">Costa Rica vota y redefine su cultura pol\u00edtica<\/a><\/p><p class=\"rr-radar-fecha\">09\/02\/2026<\/p><p class=\"rr-radar-hub rr-radar-consultor\"><a href=\"https:\/\/ramonramon.org\/consultor-politico-costa-rica\/\">Consultor pol\u00edtico en Costa Rica \u2192<\/a><\/p><\/div><div class=\"rr-radar-card\"><h3 class=\"rr-radar-pais\">Rep\u00fablica Dominicana<\/h3><p class=\"rr-radar-cita\"><strong>Pr\u00f3xima cita: Municipales<\/strong>, 20 de febrero de 2028 <span class=\"rr-radar-cuenta\" data-rr-fecha=\"2028-02-20\"><\/span><\/p><p class=\"rr-radar-label\">\u00daltimo an\u00e1lisis<\/p><p class=\"rr-radar-post\"><a href=\"https:\/\/ramonramon.org\/blog\/2026\/08\/20\/pld-la-reconstruccion-pendiente-que-va-a-decidir-2028\/\">PLD: la reconstrucci\u00f3n pendiente que va a decidir 2028<\/a><\/p><p class=\"rr-radar-fecha\">20\/08\/2026<\/p><p class=\"rr-radar-hub\"><a href=\"https:\/\/ramonramon.org\/blog\/category\/republica-dominicana-2028\/\">Todo el seguimiento de Rep\u00fablica Dominicana \u2192<\/a><\/p><\/div><\/div><style>\n.rr-radar-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:18px;margin:8px 0 24px}\n.rr-radar-card{border:1px solid #e3e3e3;border-top:4px solid #1B3A6B;border-radius:6px;padding:18px 18px 14px;background:#fff;display:flex;flex-direction:column}\n.rr-radar-card .rr-radar-pais{margin:0 0 10px;font-size:1.15rem}\n.rr-radar-card p{margin:0 0 8px;font-size:.9rem;line-height:1.45}\n.rr-radar-cita{color:#1B3A6B}\n.rr-radar-cita.is-reciente{color:#E8500A}\n.rr-radar-cuenta{display:inline-block;margin-left:4px;padding:1px 8px;border-radius:10px;background:#E8500A;color:#fff;font-size:.78rem;font-weight:600}\n.rr-radar-cuenta:empty{display:none}\n.rr-radar-label{text-transform:uppercase;letter-spacing:.04em;font-size:.72rem !important;color:#777;margin-top:6px !important}\n.rr-radar-post a{font-weight:600;color:#1B3A6B;text-decoration:none}\n.rr-radar-post a:hover{color:#E8500A}\n.rr-radar-fecha{color:#888;font-size:.78rem !important}\n.rr-radar-hub{margin-top:auto !important}\n.rr-radar-hub a{color:#E8500A;font-weight:600;text-decoration:none}\n<\/style><script>\n(function(){var h=new Date();h.setHours(0,0,0,0);\ndocument.querySelectorAll(\".rr-radar-cuenta[data-rr-fecha]\").forEach(function(el){\nvar p=el.getAttribute(\"data-rr-fecha\").split(\"-\");var f=new Date(+p[0],+p[1]-1,+p[2]);\nvar d=Math.round((f-h)\/86400000);\nif(d>1){el.textContent=\"Faltan \"+d+\" d\u00edas\";}else if(d===1){el.textContent=\"Ma\u00f1ana\";}else if(d===0){el.textContent=\"Hoy se vota\";}\n});})();\n<\/script>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/blog\/2026\/06\/07\/el-mapa-electoral-latinoamericano-2026-2027-ciclos-riesgos-y-aprendizajes-cruzados\/\">Ver el mapa electoral regional<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section rr-soft\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"informes\" class=\"wp-block-heading\">Informes de RRyC\u00eda<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/07\/3PARTIDOS_RP.2-930x620.jpg.webp\" alt=\"An\u00e1lisis pol\u00edtico digital de Rep\u00fablica Dominicana: tres partidos, tres asimetr\u00edas\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Rep\u00fablica Dominicana rumbo a 2028<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Radiograf\u00eda de las comunidades de militancia, los canales oficiales y los liderazgos del PRM, la Fuerza del Pueblo y el PLD. Periodo analizado: segunda quincena de junio y primeros d\u00edas de julio de 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tres hallazgos del informe:<\/strong> los liderazgos personales superan a los canales partidarios; una comunidad grande no garantiza participaci\u00f3n; el video corto muestra diferencias generacionales en el rendimiento digital.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/blog\/2026\/07\/13\/tres-partidos-tres-asimetrias-lo-que-las-redes-ya-cuentan-sobre-2028-en-republica-dominicana\/\">Leer el an\u00e1lisis del informe<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/ramonramon.org\/contacto\/#formulario\">Solicitar el informe completo \u2192<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section rr-bio\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ramonramon.org\/wp-content\/uploads\/2022\/11\/40317132572_644fd668fa_k-2.jpg.webp\" alt=\"Ram\u00f3n Ram\u00f3n S\u00e1nchez, consultor pol\u00edtico internacional y fundador de RRyC\u00eda\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"sobre-ramon\" class=\"wp-block-heading\">Sobre Ram\u00f3n Ram\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ram\u00f3n Ram\u00f3n S\u00e1nchez<\/strong> es consultor internacional en comunicaci\u00f3n pol\u00edtica y tecnopol\u00edtica. Lleva casi treinta a\u00f1os asesorando campa\u00f1as, gobiernos e instituciones en Latinoam\u00e9rica y Espa\u00f1a.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde RRyC\u00eda combina investigaci\u00f3n, estrategia y tecnolog\u00eda para comprender el escenario, ordenar el relato y conectar con la ciudadan\u00eda. Su trayectoria incluye trabajo con organismos como OEA, PNUD y CEPAL.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/sobre-ramon-ramon\/\">Conocer la trayectoria<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section rr-soft\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 id=\"suscripcion\" class=\"wp-block-heading\">La pol\u00edtica cambia. El m\u00e9todo permanece.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sigue los nuevos an\u00e1lisis sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suscr\u00edbete gratis al resumen quincenal de nuevos art\u00edculos: an\u00e1lisis, m\u00e9todo y casos para tomar mejores decisiones. Introduce tu email en el formulario y confirma la suscripci\u00f3n desde tu correo. Puedes darte de baja cuando quieras.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.ipzmarketing.com\/f\/4aFk37i8NGo\">Recibir los art\u00edculos por email<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group rr-section rr-close\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">\u00bfNecesitas ordenar la estrategia, el relato o el ecosistema digital de tu organizaci\u00f3n?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">RRyC\u00eda acompa\u00f1a a candidatos, gobiernos, organizaciones e instituciones desde el diagn\u00f3stico hasta la ejecuci\u00f3n estrat\u00e9gica.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/ramonramon.org\/contacto\/#formulario\">Solicitar una conversaci\u00f3n estrat\u00e9gica<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ram\u00f3n Ram\u00f3n \u00b7 An\u00e1lisis y estrategia Comunicaci\u00f3n pol\u00edtica, campa\u00f1as electorales y poder en Iberoam\u00e9rica An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as, gobiernos, inteligencia artificial, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n. Ideas para comprender el escenario y convertir la comunicaci\u00f3n en capacidad pol\u00edtica. Conocer a Ram\u00f3n Ram\u00f3n \u2192 An\u00e1lisis destacado \u00daltimos an\u00e1lisis Las publicaciones m\u00e1s recientes sobre campa\u00f1as, gobiernos, liderazgo [&hellip;]<\/p>\n","protected":false},"author":2070,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/template-pagebuilder-full-width.php","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"class_list":["post-36983","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 5.0.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/ramonramon.org\/blog\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 5.0.2\" \/>\n\n\t\t<!-- Google tag (gtag.js) -->\n<script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-5BVWGR1LLZ\"><\/script>\n<script>\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-5BVWGR1LLZ');\n<\/script>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Ram\u00f3n Ram\u00f3n - Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n\" \/>\n\t\t<meta property=\"og:description\" content=\"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/ramonramon.org\/blog\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-09-07T08:15:14+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-10-13T10:22:47+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ramonramon\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@ramonramon\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n\" \/>\n\t\t<meta name=\"twitter:description\" content=\"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#listItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#listItem\",\"name\":\"Inicio del blog\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#listItem\",\"position\":2,\"name\":\"Inicio del blog\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#listItem\",\"name\":\"Inicio\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#person\",\"name\":\"Ram\\u00f3n Ram\\u00f3n\",\"image\":\"https:\\\/\\\/ramonramon.org\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Ramon-e1718096862483.jpg\",\"alternateName\":\"Ram\\u00f3n Ram\\u00f3n S\\u00e1nchez\",\"url\":\"https:\\\/\\\/ramonramon.org\\\/sobre-ramon-ramon\\\/\",\"jobTitle\":\"Consultor pol\\u00edtico internacional\",\"description\":\"Consultor internacional en comunicaci\\u00f3n pol\\u00edtica y estrategia, fundador de RRyC\\u00eda. Casi treinta a\\u00f1os asesorando campa\\u00f1as electorales, gobiernos e instituciones en Espa\\u00f1a y Latinoam\\u00e9rica.\",\"worksFor\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#organization\"},\"knowsAbout\":[\"Comunicaci\\u00f3n pol\\u00edtica\",\"Campa\\u00f1as electorales\",\"Estrategia electoral\",\"Comunicaci\\u00f3n de gobierno\",\"Comunicaci\\u00f3n de crisis\",\"Reputaci\\u00f3n institucional\",\"Tecnopol\\u00edtica\",\"Gobierno abierto\",\"Inteligencia artificial en pol\\u00edtica\",\"Desinformaci\\u00f3n\",\"AEO y GEO\"],\"award\":[\"Napolitan Victory Award 2018: Blog Pol\\u00edtico del A\\u00f1o\",\"Nominado a Consultor Pol\\u00edtico del A\\u00f1o, Napolitan Victory Awards 2018\",\"Reed Latino 2016\",\"Reed Latino 2018\",\"Victory Awards 2015\",\"Washington COMPOL, 100 profesionales pol\\u00edticos m\\u00e1s influyentes (2017 y 2019)\"],\"alumniOf\":[{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universidad de M\\u00e1laga\"},{\"@type\":\"EducationalOrganization\",\"name\":\"EOI Escuela de Organizaci\\u00f3n Industrial\"}],\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/ramonramon\\\/\",\"https:\\\/\\\/x.com\\\/ramonramon\",\"https:\\\/\\\/www.facebook.com\\\/ramonramon\",\"https:\\\/\\\/www.instagram.com\\\/ramonramonsa\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ramonramonsa\",\"https:\\\/\\\/bsky.app\\\/profile\\\/ramonramon.bsky.social\",\"https:\\\/\\\/beersandpolitics.com\\\/ramon-ramon\\\/\"],\"subjectOf\":[{\"@type\":\"NewsArticle\",\"headline\":\"Ram\\u00f3n Ram\\u00f3n gana primer lugar por Mejor spot viral en campa\\u00f1a electoral\",\"url\":\"https:\\\/\\\/www.elfinanciero.com.mx\\\/nacional\\\/ramon-ramon-gana-primer-lugar-por-mejor-spot-viral-en-campana-electoral\\\/\",\"datePublished\":\"2016-10-24\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"El Financiero\"}},{\"@type\":\"NewsArticle\",\"headline\":\"\\u00c1lvaro Ramos contrata estrategas extranjeros para recta final de su campa\\u00f1a\",\"url\":\"https:\\\/\\\/www.nacion.com\\\/politica\\\/alvaro-ramos-contrata-estrategas-extranjeros-para\\\/YHM2CIP7EFDH7F3R44QJ5EASDM\\\/story\\\/\",\"datePublished\":\"2026-01-29\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"La Naci\\u00f3n (Costa Rica)\"}},{\"@type\":\"ProfilePage\",\"name\":\"Ram\\u00f3n Ram\\u00f3n\",\"url\":\"https:\\\/\\\/beersandpolitics.com\\\/ramon-ramon\\\/\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"Beers&Politics\"}},{\"@type\":\"OpinionNewsArticle\",\"headline\":\"Apuntes de Panam\\u00e1\",\"url\":\"https:\\\/\\\/www.eleconomista.com.mx\\\/opinion\\\/Apuntes-de-Panama-20190509-0131.html\",\"datePublished\":\"2019-05-09\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"El Economista (M\\u00e9xico)\"}},{\"@type\":\"OpinionNewsArticle\",\"headline\":\"Voto bronca 2021\",\"url\":\"https:\\\/\\\/www.eleconomista.com.mx\\\/opinion\\\/Voto-bronca-2021-20210613-0087.html\",\"datePublished\":\"2021-06-13\",\"publisher\":{\"@type\":\"Organization\",\"name\":\"El Economista (M\\u00e9xico)\"}},{\"@type\":\"OpinionNewsArticle\",\"headline\":\"El d\\u00eda en que gan\\u00f3 Miguel Barbosa (un ejercicio de periodismo ficci\\u00f3n)\",\"url\":\"https:\\\/\\\/retodiario.com\\\/otros-medios\\\/2019\\\/05\\\/29\\\/el-dia-en-que-gano-miguel-barbosa-un-ejercicio-de-periodismo-ficcion\\\/\",\"datePublished\":\"2019-05-29\",\"author\":{\"@type\":\"Person\",\"name\":\"Mario Alberto Mej\\u00eda\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Reto Diario\"}},{\"@type\":\"EducationEvent\",\"name\":\"Curso Gobierno Abierto CEPAL y Universidad de Costa Rica\",\"url\":\"https:\\\/\\\/www.cepal.org\\\/sites\\\/default\\\/files\\\/courses\\\/files\\\/curso_sobre_gobierno_abierto_universidad_costa_rica.pdf\",\"startDate\":\"2016-03-14\",\"endDate\":\"2016-03-18\",\"eventAttendanceMode\":\"https:\\\/\\\/schema.org\\\/OfflineEventAttendanceMode\",\"location\":{\"@type\":\"Place\",\"name\":\"Universidad de Costa Rica\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"San Jos\\u00e9\",\"addressCountry\":\"CR\"}},\"organizer\":[{\"@type\":\"Organization\",\"name\":\"CEPAL\",\"url\":\"https:\\\/\\\/www.cepal.org\\\/\"},{\"@type\":\"CollegeOrUniversity\",\"name\":\"Universidad de Costa Rica\"}],\"performer\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#person\"}},{\"@type\":\"Event\",\"name\":\"JIAP 2016: Soberan\\u00eda tecnol\\u00f3gica, creaci\\u00f3n de riqueza y futuro para Uruguay\",\"url\":\"https:\\\/\\\/www.asiap.org\\\/AsIAP\\\/index.php\\\/programa-jiap-2016\\\/6210\",\"startDate\":\"2016-10\",\"organizer\":{\"@type\":\"Organization\",\"name\":\"AsIAP, Asociaci\\u00f3n de Inform\\u00e1ticos del Uruguay\"},\"location\":{\"@type\":\"Place\",\"name\":\"JIAP 2016\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":\"UY\"}},\"performer\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#person\"}},{\"@type\":\"OpinionNewsArticle\",\"headline\":\"\\u00bfY d\\u00f3nde qued\\u00f3 la Lap Top de Jorge M\\u00e1ttar?\",\"description\":\"Columna Al Portador sobre el II Curso sobre Gobierno Abierto de la CEPAL (ONU) en Puebla, que cita al experto espa\\u00f1ol Ram\\u00f3n Ram\\u00f3n S\\u00e1nchez. Recogida en la S\\u00edntesis Ejecutiva del Ayuntamiento de Puebla del 4 de diciembre de 2013, p\\u00e1gina 27.\",\"url\":\"https:\\\/\\\/memorias.pueblacapital.gob.mx\\\/component\\\/docman\\\/doc_view\\\/7622-04-de-diciembre-2013?Itemid=#page=27\",\"datePublished\":\"2013-12-04\",\"author\":{\"@type\":\"Person\",\"name\":\"Alejandro Mondrag\\u00f3n\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Status Puebla\"},\"about\":{\"@type\":\"EducationEvent\",\"name\":\"II Curso sobre Gobierno Abierto CEPAL\",\"performer\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#person\"},\"startDate\":\"2013-11\",\"location\":{\"@type\":\"Place\",\"name\":\"Centro Integral de Servicios\",\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"Puebla\",\"addressCountry\":\"MX\"}},\"organizer\":{\"@type\":\"Organization\",\"name\":\"CEPAL\",\"url\":\"https:\\\/\\\/www.cepal.org\\\/\"}}}]},{\"@type\":\"ProfessionalService\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#organization\",\"name\":\"RRyC\\u00eda\",\"alternateName\":\"Ram\\u00f3n Ram\\u00f3n & C\\u00eda\",\"url\":\"https:\\\/\\\/ramonramon.org\\\/\",\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/ramonramon_cia\\\/\",\"https:\\\/\\\/ramonramon.com\\\/\"],\"logo\":\"https:\\\/\\\/ramonramon.org\\\/wp-content\\\/uploads\\\/logo-ramon-ramon-redes2.jpg\",\"image\":\"https:\\\/\\\/ramonramon.org\\\/wp-content\\\/uploads\\\/logo-ramon-ramon-redes2.jpg\",\"description\":\"Firma de estrategia y comunicaci\\u00f3n pol\\u00edtica: campa\\u00f1as electorales, comunicaci\\u00f3n de gobierno, crisis y reputaci\\u00f3n, inteligencia narrativa y tecnopol\\u00edtica en Espa\\u00f1a y Latinoam\\u00e9rica.\",\"founder\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#person\"},\"address\":{\"@type\":\"PostalAddress\",\"addressLocality\":\"M\\u00e1laga\",\"addressRegion\":\"Andaluc\\u00eda\",\"addressCountry\":\"ES\"},\"areaServed\":[\"Espa\\u00f1a\",\"M\\u00e9xico\",\"Costa Rica\",\"Rep\\u00fablica Dominicana\",\"Honduras\",\"Guatemala\",\"Colombia\",\"Paraguay\",\"Ecuador\",\"Panam\\u00e1\",\"Latinoam\\u00e9rica\"],\"knowsAbout\":[\"Consultor\\u00eda pol\\u00edtica\",\"Campa\\u00f1as electorales\",\"Comunicaci\\u00f3n de gobierno\",\"Comunicaci\\u00f3n de crisis\",\"Inteligencia narrativa\",\"Tecnopol\\u00edtica\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"Consultas comerciales\",\"url\":\"https:\\\/\\\/ramonramon.org\\\/contacto\\\/\",\"availableLanguage\":[\"es\",\"en\"]}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#webpage\",\"url\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/\",\"name\":\"Comunicaci\\u00f3n pol\\u00edtica y campa\\u00f1as electorales | Ram\\u00f3n Ram\\u00f3n\",\"description\":\"An\\u00e1lisis estrat\\u00e9gico sobre campa\\u00f1as electorales, comunicaci\\u00f3n de gobierno, IA, datos, desinformaci\\u00f3n, crisis y reputaci\\u00f3n en Iberoam\\u00e9rica.\",\"inLanguage\":\"es-ES\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#breadcrumblist\"},\"datePublished\":\"2026-09-07T10:15:14+02:00\",\"dateModified\":\"2026-10-13T12:22:47+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/ramonramon.org\\\/blog\\\/\",\"name\":\"Ram\\u00f3n Ram\\u00f3n \\u00b7 Comunicaci\\u00f3n pol\\u00edtica y campa\\u00f1as electorales\",\"alternateName\":\"Blog de Ram\\u00f3n Ram\\u00f3n\",\"description\":\"Comunicaci\\u00f3n pol\\u00edtica y campa\\u00f1as electorales\",\"inLanguage\":\"es-ES\",\"publisher\":{\"@id\":\"https:\\\/\\\/ramonramon.org\\\/#person\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n<\/title>\n\n","aioseo_head_json":{"title":"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n","description":"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.","canonical_url":"https:\/\/ramonramon.org\/blog\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":"&lt;!-- Google tag (gtag.js) --&gt;\n&lt;script async src=\"https:\/\/www.googletagmanager.com\/gtag\/js?id=G-5BVWGR1LLZ\"&gt;&lt;\/script&gt;\n&lt;script&gt;\n  window.dataLayer = window.dataLayer || [];\n  function gtag(){dataLayer.push(arguments);}\n  gtag('js', new Date());\n\n  gtag('config', 'G-5BVWGR1LLZ');\n&lt;\/script&gt;"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/ramonramon.org\/blog\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/ramonramon.org\/blog\/#listItem","position":1,"name":"Inicio","item":"https:\/\/ramonramon.org\/blog\/","nextItem":{"@type":"ListItem","@id":"https:\/\/ramonramon.org\/blog\/#listItem","name":"Inicio del blog"}},{"@type":"ListItem","@id":"https:\/\/ramonramon.org\/blog\/#listItem","position":2,"name":"Inicio del blog","previousItem":{"@type":"ListItem","@id":"https:\/\/ramonramon.org\/blog\/#listItem","name":"Inicio"}}]},{"@type":"Person","@id":"https:\/\/ramonramon.org\/#person","name":"Ram\u00f3n Ram\u00f3n","image":"https:\/\/ramonramon.org\/wp-content\/uploads\/2022\/11\/Ramon-e1718096862483.jpg","alternateName":"Ram\u00f3n Ram\u00f3n S\u00e1nchez","url":"https:\/\/ramonramon.org\/sobre-ramon-ramon\/","jobTitle":"Consultor pol\u00edtico internacional","description":"Consultor internacional en comunicaci\u00f3n pol\u00edtica y estrategia, fundador de RRyC\u00eda. Casi treinta a\u00f1os asesorando campa\u00f1as electorales, gobiernos e instituciones en Espa\u00f1a y Latinoam\u00e9rica.","worksFor":{"@id":"https:\/\/ramonramon.org\/#organization"},"knowsAbout":["Comunicaci\u00f3n pol\u00edtica","Campa\u00f1as electorales","Estrategia electoral","Comunicaci\u00f3n de gobierno","Comunicaci\u00f3n de crisis","Reputaci\u00f3n institucional","Tecnopol\u00edtica","Gobierno abierto","Inteligencia artificial en pol\u00edtica","Desinformaci\u00f3n","AEO y GEO"],"award":["Napolitan Victory Award 2018: Blog Pol\u00edtico del A\u00f1o","Nominado a Consultor Pol\u00edtico del A\u00f1o, Napolitan Victory Awards 2018","Reed Latino 2016","Reed Latino 2018","Victory Awards 2015","Washington COMPOL, 100 profesionales pol\u00edticos m\u00e1s influyentes (2017 y 2019)"],"alumniOf":[{"@type":"CollegeOrUniversity","name":"Universidad de M\u00e1laga"},{"@type":"EducationalOrganization","name":"EOI Escuela de Organizaci\u00f3n Industrial"}],"sameAs":["https:\/\/www.linkedin.com\/in\/ramonramon\/","https:\/\/x.com\/ramonramon","https:\/\/www.facebook.com\/ramonramon","https:\/\/www.instagram.com\/ramonramonsa\/","https:\/\/www.youtube.com\/user\/ramonramonsa","https:\/\/bsky.app\/profile\/ramonramon.bsky.social","https:\/\/beersandpolitics.com\/ramon-ramon\/"],"subjectOf":[{"@type":"NewsArticle","headline":"Ram\u00f3n Ram\u00f3n gana primer lugar por Mejor spot viral en campa\u00f1a electoral","url":"https:\/\/www.elfinanciero.com.mx\/nacional\/ramon-ramon-gana-primer-lugar-por-mejor-spot-viral-en-campana-electoral\/","datePublished":"2016-10-24","publisher":{"@type":"Organization","name":"El Financiero"}},{"@type":"NewsArticle","headline":"\u00c1lvaro Ramos contrata estrategas extranjeros para recta final de su campa\u00f1a","url":"https:\/\/www.nacion.com\/politica\/alvaro-ramos-contrata-estrategas-extranjeros-para\/YHM2CIP7EFDH7F3R44QJ5EASDM\/story\/","datePublished":"2026-01-29","publisher":{"@type":"Organization","name":"La Naci\u00f3n (Costa Rica)"}},{"@type":"ProfilePage","name":"Ram\u00f3n Ram\u00f3n","url":"https:\/\/beersandpolitics.com\/ramon-ramon\/","publisher":{"@type":"Organization","name":"Beers&Politics"}},{"@type":"OpinionNewsArticle","headline":"Apuntes de Panam\u00e1","url":"https:\/\/www.eleconomista.com.mx\/opinion\/Apuntes-de-Panama-20190509-0131.html","datePublished":"2019-05-09","publisher":{"@type":"Organization","name":"El Economista (M\u00e9xico)"}},{"@type":"OpinionNewsArticle","headline":"Voto bronca 2021","url":"https:\/\/www.eleconomista.com.mx\/opinion\/Voto-bronca-2021-20210613-0087.html","datePublished":"2021-06-13","publisher":{"@type":"Organization","name":"El Economista (M\u00e9xico)"}},{"@type":"OpinionNewsArticle","headline":"El d\u00eda en que gan\u00f3 Miguel Barbosa (un ejercicio de periodismo ficci\u00f3n)","url":"https:\/\/retodiario.com\/otros-medios\/2019\/05\/29\/el-dia-en-que-gano-miguel-barbosa-un-ejercicio-de-periodismo-ficcion\/","datePublished":"2019-05-29","author":{"@type":"Person","name":"Mario Alberto Mej\u00eda"},"publisher":{"@type":"Organization","name":"Reto Diario"}},{"@type":"EducationEvent","name":"Curso Gobierno Abierto CEPAL y Universidad de Costa Rica","url":"https:\/\/www.cepal.org\/sites\/default\/files\/courses\/files\/curso_sobre_gobierno_abierto_universidad_costa_rica.pdf","startDate":"2016-03-14","endDate":"2016-03-18","eventAttendanceMode":"https:\/\/schema.org\/OfflineEventAttendanceMode","location":{"@type":"Place","name":"Universidad de Costa Rica","address":{"@type":"PostalAddress","addressLocality":"San Jos\u00e9","addressCountry":"CR"}},"organizer":[{"@type":"Organization","name":"CEPAL","url":"https:\/\/www.cepal.org\/"},{"@type":"CollegeOrUniversity","name":"Universidad de Costa Rica"}],"performer":{"@id":"https:\/\/ramonramon.org\/#person"}},{"@type":"Event","name":"JIAP 2016: Soberan\u00eda tecnol\u00f3gica, creaci\u00f3n de riqueza y futuro para Uruguay","url":"https:\/\/www.asiap.org\/AsIAP\/index.php\/programa-jiap-2016\/6210","startDate":"2016-10","organizer":{"@type":"Organization","name":"AsIAP, Asociaci\u00f3n de Inform\u00e1ticos del Uruguay"},"location":{"@type":"Place","name":"JIAP 2016","address":{"@type":"PostalAddress","addressCountry":"UY"}},"performer":{"@id":"https:\/\/ramonramon.org\/#person"}},{"@type":"OpinionNewsArticle","headline":"\u00bfY d\u00f3nde qued\u00f3 la Lap Top de Jorge M\u00e1ttar?","description":"Columna Al Portador sobre el II Curso sobre Gobierno Abierto de la CEPAL (ONU) en Puebla, que cita al experto espa\u00f1ol Ram\u00f3n Ram\u00f3n S\u00e1nchez. Recogida en la S\u00edntesis Ejecutiva del Ayuntamiento de Puebla del 4 de diciembre de 2013, p\u00e1gina 27.","url":"https:\/\/memorias.pueblacapital.gob.mx\/component\/docman\/doc_view\/7622-04-de-diciembre-2013?Itemid=#page=27","datePublished":"2013-12-04","author":{"@type":"Person","name":"Alejandro Mondrag\u00f3n"},"publisher":{"@type":"Organization","name":"Status Puebla"},"about":{"@type":"EducationEvent","name":"II Curso sobre Gobierno Abierto CEPAL","performer":{"@id":"https:\/\/ramonramon.org\/#person"},"startDate":"2013-11","location":{"@type":"Place","name":"Centro Integral de Servicios","address":{"@type":"PostalAddress","addressLocality":"Puebla","addressCountry":"MX"}},"organizer":{"@type":"Organization","name":"CEPAL","url":"https:\/\/www.cepal.org\/"}}}]},{"@type":"ProfessionalService","@id":"https:\/\/ramonramon.org\/#organization","name":"RRyC\u00eda","alternateName":"Ram\u00f3n Ram\u00f3n & C\u00eda","url":"https:\/\/ramonramon.org\/","sameAs":["https:\/\/www.instagram.com\/ramonramon_cia\/","https:\/\/ramonramon.com\/"],"logo":"https:\/\/ramonramon.org\/wp-content\/uploads\/logo-ramon-ramon-redes2.jpg","image":"https:\/\/ramonramon.org\/wp-content\/uploads\/logo-ramon-ramon-redes2.jpg","description":"Firma de estrategia y comunicaci\u00f3n pol\u00edtica: campa\u00f1as electorales, comunicaci\u00f3n de gobierno, crisis y reputaci\u00f3n, inteligencia narrativa y tecnopol\u00edtica en Espa\u00f1a y Latinoam\u00e9rica.","founder":{"@id":"https:\/\/ramonramon.org\/#person"},"address":{"@type":"PostalAddress","addressLocality":"M\u00e1laga","addressRegion":"Andaluc\u00eda","addressCountry":"ES"},"areaServed":["Espa\u00f1a","M\u00e9xico","Costa Rica","Rep\u00fablica Dominicana","Honduras","Guatemala","Colombia","Paraguay","Ecuador","Panam\u00e1","Latinoam\u00e9rica"],"knowsAbout":["Consultor\u00eda pol\u00edtica","Campa\u00f1as electorales","Comunicaci\u00f3n de gobierno","Comunicaci\u00f3n de crisis","Inteligencia narrativa","Tecnopol\u00edtica"],"contactPoint":{"@type":"ContactPoint","contactType":"Consultas comerciales","url":"https:\/\/ramonramon.org\/contacto\/","availableLanguage":["es","en"]}},{"@type":"WebPage","@id":"https:\/\/ramonramon.org\/blog\/#webpage","url":"https:\/\/ramonramon.org\/blog\/","name":"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n","description":"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.","inLanguage":"es-ES","isPartOf":{"@id":"https:\/\/ramonramon.org\/blog\/#website"},"breadcrumb":{"@id":"https:\/\/ramonramon.org\/blog\/#breadcrumblist"},"datePublished":"2026-09-07T10:15:14+02:00","dateModified":"2026-10-13T12:22:47+02:00"},{"@type":"WebSite","@id":"https:\/\/ramonramon.org\/blog\/#website","url":"https:\/\/ramonramon.org\/blog\/","name":"Ram\u00f3n Ram\u00f3n \u00b7 Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales","alternateName":"Blog de Ram\u00f3n Ram\u00f3n","description":"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales","inLanguage":"es-ES","publisher":{"@id":"https:\/\/ramonramon.org\/#person"}}]},"og:locale":"es_ES","og:site_name":"Ram\u00f3n Ram\u00f3n - Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales","og:type":"article","og:title":"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n","og:description":"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.","og:url":"https:\/\/ramonramon.org\/blog\/","og:image":"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg","og:image:secure_url":"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg","og:image:width":1200,"og:image:height":630,"article:published_time":"2026-09-07T08:15:14+00:00","article:modified_time":"2026-10-13T10:22:47+00:00","article:publisher":"https:\/\/www.facebook.com\/ramonramon","twitter:card":"summary_large_image","twitter:site":"@ramonramon","twitter:title":"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n","twitter:description":"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.","twitter:image":"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg"},"aioseo_meta_data":{"post_id":"36983","title":"Comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales | Ram\u00f3n Ram\u00f3n","description":"An\u00e1lisis estrat\u00e9gico sobre campa\u00f1as electorales, comunicaci\u00f3n de gobierno, IA, datos, desinformaci\u00f3n, crisis y reputaci\u00f3n en Iberoam\u00e9rica.","keywords":null,"keyphrases":{"focus":{"keyphrase":"comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales","score":68},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"custom_image","og_image_url":"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg","og_image_width":"1200","og_image_height":"630","og_image_custom_url":"https:\/\/ramonramon.org\/blog\/wp-content\/uploads\/2026\/10\/ramon-ramon-consultor-politico-blog-redes-sociales.jpg","og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":true,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2026-10-13 10:25:48","breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"schemas":[],"titles":[],"descriptions":[],"socialPosts":{"email":{"subject":"","preview":"","content":""},"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-09-06 16:01:04","updated":"2026-10-19 09:42:56","focus_keyword":"comunicaci\u00f3n pol\u00edtica y campa\u00f1as electorales","additional_keywords":null,"truseo_locale":null,"reviewed_by":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/ramonramon.org\/blog\/\" title=\"Inicio\">Inicio<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\u00bb<\/span><span class=\"aioseo-breadcrumb\">\n\tInicio del blog\n<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Inicio","link":"https:\/\/ramonramon.org\/blog\/"},{"label":"Inicio del blog","link":"https:\/\/ramonramon.org\/blog\/"}],"_links":{"self":[{"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/pages\/36983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/users\/2070"}],"replies":[{"embeddable":true,"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/comments?post=36983"}],"version-history":[{"count":0,"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/pages\/36983\/revisions"}],"wp:attachment":[{"href":"https:\/\/ramonramon.org\/blog\/wp-json\/wp\/v2\/media?parent=36983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}